Summary
Overview
Work History
Education
Skills
Certification
CaGBC
Languages
Work Availability
Timeline
Hi, I’m

Heather Girling

Toronto,ON
Heather Girling

Summary

Highly motivated professional with 12 years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.

Overview

19
years of professional experience
1
Certification

Work History

Kre8iv

Business Owner
05.2011 - Current

Job overview

  • Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
  • Established favorable relationships with vendors and contractors, facilitating contract negotiation and development of marketing and sales strategies.
  • Conferred with customers to understand needs and finalize purchase orders.
  • Managed operations budgeting, accounts payable and accounts receivable and payroll.
  • Resolved issues quickly through meticulous research and quick decision-making.
  • Set pricing structures according to market analytics and emerging trends.
  • Kept up-to-date on regulatory changes affecting business operations.
  • Implemented systems for tracking sales performance and analyzing data trends in order to maximize profitability.
  • Initiated cost-cutting measures when necessary without sacrificing quality of products or services.
  • Interviewed, trained and supervised employees.
  • Oversaw daily operations of the business and provided guidance when needed.
  • Updated website content regularly according to current trends within target markets.
  • Developed relationships with key stakeholders, such as suppliers and vendors, in order to secure advantageous terms for the company.
  • Monitored cash flow to ensure proper budgeting of resources.
  • Determined pricing for products or services based on costs and competition.
  • Established marketing strategies, such as social media campaigns, to promote the business.
  • Investigated new technologies that could improve efficiency within the organization.
  • Negotiated contracts with vendors for supplies and services.
  • Implemented campaigns and promotions to help with developing goods and services.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
  • Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.
  • Integrated multimedia elements such as videos, graphics or audio recordings into blog posts or webpages whenever possible.
  • Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
  • Wrote high quality SEO content based around keyword gaps and priorities identified by editor.

Shiatsu School of Canada
Toronto, Ontario

Communications Coordinator
03.2008 - 03.2011

Job overview

  • Prepared presentations for senior management outlining proposed changes or new approaches in messaging strategy.
  • Created content for multiple social media channels.
  • Collaborated with internal teams on design concepts for digital assets like websites or mobile applications.
  • Monitored media coverage related to company initiatives and identified potential issues or opportunities for proactive engagement.
  • Conducted presentations to raise awareness and encourage enrollment to school.
  • Monitored website analytics and created articles with search engine optimization techniques.
  • Developed and implemented communications plans for internal stakeholders.
  • Maintained relationships with key members of the media, industry influencers and other external stakeholders.
  • Coordinated production of marketing materials such as videos, podcasts.
  • Managed website content including design updates, graphics creation, copywriting.
  • Assisted in the development of promotional materials such as brochures, newsletters, flyers.
  • Organized all trade show events or public community outreach events and festivals by coordinating shiatsu therapist to offer treatments at events, managed press information, sales brochures, school enrollment information, invited media and more.
  • Edited and proofread written material to ensure accuracy and clarity in message delivery.
  • Collaborated with team to promote, plan and organize communication materials.
  • Collaborated with colleagues across departments to ensure consistency in messaging across all channels of communication.
  • Used knowledge of marketing and communications to create emotional bonds with consumers and clients.

Various English Language Teaching in Tokyo, Japan
Tokyo, Japan

ESL Language Teacher
08.2004 - 04.2008

Job overview

  • Developed and implemented ESL curricula for students of all ages.
  • Established positive relationships with students, families, colleagues and administrators.
  • Provided individualized instruction to meet the needs of each student.
  • Monitored classroom behavior during class periods ensuring a safe learning environment.
  • Conducted language proficiency tests to assess student needs and abilities.
  • Coached students on proper writing techniques for essays and research papers.
  • Collaborated with other teachers to ensure curriculum objectives were met on schedule.
  • Utilized a variety of teaching techniques, such as lectures, discussions, and multimedia presentations.

  • Encouraged open communication among students and parents regarding academic progress.
  • Adapted teaching methods and instructional materials to meet different levels of English language learners.
  • Integrated technology into the classroom environment to enhance student learning experiences.
  • Facilitated small group activities that encouraged critical thinking skills.
  • Created lesson plans incorporating various learning strategies to engage students in the learning process.
  • Created interactive activities designed to improve listening comprehension skills.
  • Organized field trips to cultural sites around the city for educational purposes.
  • Provided extra help sessions for struggling learners or those needing additional support.
  • Taught lessons encompassing range of skill-building activities for speaking, writing, reading and listening.
  • Provided one-on-one instruction for non-English speaking students within classroom settings.

Education

Seneca College of Applied Arts And Technology
North York, ON

Diploma of Digital Media Production & Communication
05.2006

OCAD University
Toronto, ON

Associate of Arts

Sheridan College Institute of Technology And Advanced Learning
Oakville, ON

Advertising, Sales and Marketing

Sheridan College Institute of Technology And Advanced Learning
Oakville, ON

Photography and Dark Room

Sheridan College Institute of Technology And Advanced Learning
Oakville, ON

Typography, Font and Content Creation

Skills

  • Driven and Determined
  • Customer Relations and Team Collaboration
  • Verbal and Written Communication
  • Attention to Detail
  • Consulting

Certification

  • Fiverr Online Training - (2023)
  • First Aid & CPR Training - 2018
  • WordPress Specialist Training - 2017
  • CaGBC Training - Canadian Green Builders Council (2010)

CaGBC

  • Learned the keywords and writing format necessary to disclose elements of a product used to create new products to declare their are 'green builds'.

Languages

English
Native/ Bilingual
French
Limited
Japanese
Limited
Availability
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friday
saturday
sunday
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Timeline

Business Owner

Kre8iv
05.2011 - Current

Communications Coordinator

Shiatsu School of Canada
03.2008 - 03.2011

ESL Language Teacher

Various English Language Teaching in Tokyo, Japan
08.2004 - 04.2008

Seneca College of Applied Arts And Technology

Diploma of Digital Media Production & Communication

OCAD University

Associate of Arts

Sheridan College Institute of Technology And Advanced Learning

Advertising, Sales and Marketing

Sheridan College Institute of Technology And Advanced Learning

Photography and Dark Room

Sheridan College Institute of Technology And Advanced Learning

Typography, Font and Content Creation

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