Hayley Gorski
Sales, Marketing, And Events Strategist
San Francisco
Summary
Dynamic individual with hands-on experience in sales, marketing, and events coordination. Known for navigating challenges and possessing strong problem-solving skills. Proactive in approaching new tasks, demonstrating adaptability, creativity, and a results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals. Energetic and creative with a knack for developing engaging marketing campaigns and content. Possesses a solid understanding of digital marketing strategies and social media platforms, along with skills in sales operations and analytics. Capable of driving brand awareness and customer engagement through innovative marketing initiatives. Personable and energetic with a talent for organization and creativity. Strong knowledge of event planning principles and marketing strategies, coupled with skills in social media management and content creation. Able to drive engagement and ensure seamless event execution.
Overview
5
5
years of professional experience
5
5
Certifications
Work History
Sales, Marketing, & Event Operations Coordinator
Expeditors International Of Washington Inc
10.2022 - Current
- Increased overall event satisfaction scores through meticulous attention to detail in planning and execution phases.
- Delivered timely status updates on project milestones leading up to each event, ensuring all stakeholders remained informed on progress and expectations.
- Improved event attendance rates by implementing targeted marketing strategies and promotional materials.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Coordinated with sales teams to align marketing strategies, leading to increased lead generation.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Boosted sales efficiency by streamlining processes and implementing new sales operations strategies.
- Trained team members in proper data entry and contract execution within available electronic tools and platforms, demonstrating streamlined sales practices.
- Instructed field sales team members on access and optimal leverage of CRM and other database technologies in cultivating customer relationships and driving sales performance.
Certified Direct Care Support Professional
Beacon Specialized Living
04.2021 - 10.2021
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Quickly identified problematic changes in patient behavior and progress by closely monitoring patients and keeping detailed records.
- Worked with patients to provide emotional support and closely monitor potentially dangerous changes to behavior.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours across night, weekend, and holiday shifts.
Undergraduate Teaching Assistant
Western Michigan University
01.2020 - 07.2020
- Checked assignments, proctored tests and provided grades according to university standards.
- Supported faculty members with administrative tasks including grading papers, updating class records, and tracking attendance.
- Provided one-on-one tutoring sessions for struggling students, resulting in improved grades and increased comprehension of course material.
- Supported transition to online learning platforms, maintaining course continuity during remote education phases.
Education
Bachelor of Science - Clinical Psychology
Western Michigan University
Kalamazoo, MI 05.2001 -
Skills
Social media promotion
Post-event analysis
Branding implementation
Corporate events planning
Social media marketing
Sales expertise
Sales and marketing strategy
Time management
Digital marketing
Multitasking and organization
Attention to detail
Public speaking
Accomplishments
- Awarded “Employee of the Month” in 2023.
- Executed over 30 events in 2024.
- Earned "Innovation" Award in 2024.
- Earned "Team Player" Award in 2024.
Certification
HubSpot Content Marketing Certification - HubSpot Academy.
Timeline
HubSpot Content Marketing Certification - HubSpot Academy.
01-2024
Email Marketing Certification – HubSpot Academy.
12-2023
Sales, Marketing, & Event Operations Coordinator
Expeditors International Of Washington Inc
10.2022 - Current
CMT - Certified Medication Technician
05-2021
Certified Direct Care Support Professional
Beacon Specialized Living
04.2021 - 10.2021
First Aid/CPR/AED Certification - American Red Cross or American Heart Association.
04-2021
Cardiopulmonary Resuscitation (CPR) - American Red Cross.
04-2021
Undergraduate Teaching Assistant
Western Michigan University
01.2020 - 07.2020
Bachelor of Science - Clinical Psychology
Western Michigan University
05.2001 -
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