Hayley Cipro
Whitby,ON
Summary
Sales professional with a strong track record of growing sales and building lasting client relationships. Skilled at understanding customer needs and creating solutions. Known for clear communication, solid negotiation skills, and practical problem-solving. Experienced leader who enjoys mentoring and developing teams. Motivated, goal-focused, and committed to exceeding expectations.
Overview
11
11
years of professional experience
Work History
Sales Representative / National Account Manager
Legacy Showroom
Vancouver, British Columbia
07.2022 - 11.2023
- Engaged customers to understand needs and recommend tailored solutions.
- Demonstrated product features and benefits to prospective buyers.
- Responded to inquiries with knowledgeable, friendly service.
- Built and maintained strong client relationships to drive sales and retention.
- Generated new leads through cold calling, networking, and client outreach.
- Organized client visits, presentations, product demonstrations, and trade shows.
- Collaborated with team members to ensure smooth daily operations and a visually appealing showroom.
- Maintained accurate records of sales, leads, and prospecting activities.
- Analyzed customer feedback and performance data to identify opportunities for improvement.
- Consistently achieved or exceeded monthly sales targets.
Showroom Manager / Senior Sales Representative
DiverseShowroom / Diverse Group Wholesale
Vancouver, British Columbia
11.2012 - 04.2022
- Managed daily showroom operations and led the sales team to achieve performance goals.
- Assisted customers in selecting products that meet their needs, providing tailored solutions.
- Developed and maintained relationships with vendors to ensure timely product updates.
- Maintained a professional showroom appearance through organized displays and regular upkeep.
- Designed, implemented, and managed customer databases and sales tracking systems.
- Oversaw the full employee lifecycle: created job descriptions, reviewed resumes, conducted interviews, determined compensation, managed hiring decisions, and handled terminations.
- Trained and mentored staff on sales techniques, product knowledge, customer service, and conflict resolution.
- Conducted biannual performance reviews and held weekly meetings with owners to review sales and employee performance.
- Participated in pricing strategy meetings for wholesale brands.
- Organized sales trips, including scheduling customer appointments, staff transportation, and lodging.
- Coordinated trade shows: liaised with show managers, oversaw booth design and setup, managed logistics, and scheduled retailer appointments.
- Planned and executed sample sales, managing all transactions.
- Led showroom renovation design from concept through completion.
Education
Ontario College Diploma in Advertising and Promotion -
Durham College
Oshawa01-2004
Skills
Conflict Resolution
Skilled at de-escalating challenges, building trust, and fostering positive outcomes with clients and colleagues
Leadership & Initiative
Proactive in driving projects forward, motivating teams, and stepping up to take ownership of results
Customer Engagement
Strong ability to build relationships, understand client needs, and deliver exceptional service experiences
Problem-Solving Under Pressure
Make quick, effective decisions in busy situations to ensure smooth operations and results
Organizational Excellence
Efficient at managing multiple priorities, streamlining workflows, and ensuring timely execution
Training and development
Experienced in mentoring, coaching, and onboarding
Results-Driven Performance
Consistently exceed sales targets by setting ambitious goals and delivering measurable growth
Strong Work Ethic
Recognized as dependable, committed, and willing to go above and beyond to achieve success
Affiliations
I am a positive and enthusiastic with a passion for current fashion trends and interior design. I have a strong appreciation for work-life balance. I love the outdoors, fitness, and spending time with my family and dogs.
References
References available upon request.
Timeline
Sales Representative / National Account Manager
Legacy Showroom
07.2022 - 11.2023
Showroom Manager / Senior Sales Representative
DiverseShowroom / Diverse Group Wholesale
11.2012 - 04.2022
Ontario College Diploma in Advertising and Promotion -
Durham College