Hayley Chapman
Toronto,ON
Summary
Transformational leader specializing in operational strategy and revenue generation within the ticketing industry. Demonstrated success in leading cross-functional teams and developing metrics that drive accountability and success. Committed to leveraging market insights to stimulate growth and enhance organizational capabilities.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Vice President, Ticketing
MLSE
01.2025 - Current
- Developed and executed strategic plans aligning with organizational vision.
- Oversaw sales operations, enhancing team performance to achieve targets.
- Established strategic partnerships, expanding market reach and enhancing brand visibility.
- Implemented performance metrics to monitor progress and optimize revenue generation strategies.
- Analyzed market data to identify new business opportunities and competitive advantages.
- Led cross-functional teams to drive innovative product development initiatives.
- Researched market trends, using insights to stimulate business growth and revenue.
- Managed budgeting, forecasting, and reporting for all revenue streams, ensuring financial accuracy and alignment with business goals.
Board of Directors
International Ticketing Association
Indianapolis, IN
09.2024 - Current
- Oversaw an association of over 1,500 members, ensuring engagement and growth.
- Guided strategic planning sessions to align organizational goals with industry trends.
- Evaluated financial reports to uphold fiscal responsibility and operational transparency.
- Collaborated with executives on governance policies and compliance best practices.
- Mentored new board members on roles, responsibilities, and organizational values.
- Drove positive profit and loss outcomes through effective oversight and strategy implementation.
Sr. Director – Operations, Administration & Reporting
Maple Leaf Sports & Entertainment Ltd.
12.2018 - 12.2024
- Reporting to Revenue Executive - Ticket Sales & Membership; I am Sr. Leader with 10+ years in people management; responsible for revenue enablement, ticket technology, operations/strategy and reporting for the Ticketing and Finance department.
- Directed project management efforts to increase revenue, improve customer retention, and support acquisition strategies.
- Ensure a multi-disciplinary approach across multiple departments to ensure strategic initiatives are delivered through rigorous project management and agile development.
- Facilitated project development through collaboration with executives and oversight of budget approvals.
- Built and led metric and report dashboards (Salesforce/Power BI) to ensure accountability and drive success.
- Relationship builder who effectively partners with senior leaders, vendors, and partners to drive the business forward.
- Led development of multiple teams to generate innovative ideas that advanced organizational goals.
Education
Executive Leaderhipship -
Executive Leadership Certification
Dartmouth Massachusetts03-2024
Certified in Management (C.I.M.) Designation -
06-2019
Bachelor of Science - Honors, Biomedical Sciences
University of Guelph
01-2006
Skills
- Sales strategy
- Revenue optimization
- Customer relationship management
- Sales process management
- Market analysis
- Financial forecasting
- Pricing strategy
- Performance metrics
- Data-driven decision making
- Strategic partnerships
- Project management
- Team leadership
- Cross-functional collaboration
- Problem solving
- Financial acumen
- Effective communication
Certification
- Certification of Accelerator Coaching Program through Essential Impact, 02/01/17
- Kilberry Executive Leadership Graduate, 09/01/16
- Graduate of Management Leadership Course, Maple Leaf Sports + Entertainment
- Coach of the Year MLSE (2024)
References
Available upon request.
Awards
- Multi-recipient of monthly star awards at Maple Leaf Sports + Entertainment
- Honors award in concluding semesters at University of Guelph
- Awarded captaincy in the 2005-2006 seasons for the hockey team at the University of Guelph
Locations
Birchmount Collegiate Institute, Toronto, ON
Timeline
Vice President, Ticketing
MLSE
01.2025 - Current
Board of Directors
International Ticketing Association
09.2024 - Current
Sr. Director – Operations, Administration & Reporting
Maple Leaf Sports & Entertainment Ltd.
12.2018 - 12.2024
Executive Leaderhipship -
Executive Leadership Certification
Certified in Management (C.I.M.) Designation -
Bachelor of Science - Honors, Biomedical Sciences
University of Guelph