Hassam Rasool

• Conduct meetings with BDOs as per the prescribed format, conduct sales calls with BDOs to sharpen the selling pitch of the SKU / Initiative
• FIFO has to be maintained both at the warehouse and in the market
• Identify stock requirement at the warehouse and send the respective orders by SKU as per the agreed norms
• Develop capability of distributors and distributor workforce, conduct market training/coaching with regular follow up with BDOs
• Effective utilization of promotional budget by distributor and DSR
• Weekly reporting on all KPIs mentioned above to the FSM
• Screening and hiring of order bookers / BDOs
• Ensure implementation of Annual Operating Plan while achieving the monthly volume targets and looking after the range availability in the market

Planning and implementing promotions, activities and tailor made programs specific to customers,

• Controlling and following up the execution standards through market visits, understanding customer needs priorities and take actions accordingly,

• Planning annual budget according to customer expectations and profit objectives of the company,

• Applying new implementations in line with new trends and shopper behavior. Enhancing and differentiating customer's product portfolio through trial of proper products.

Coca-Cola, Sahiwal & Surrounding Develop the market in order to increase Market Share, enhance Numeric & Weighted Availability along with Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company's product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market

• Ensure Secondary SKUwise volume achievement vs targets assigned to enhance Market Share

• Rationalize Discounts in the market & use promotion intelligently to achieve company net sales revenue

• Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution • Expand SKU Penetration as per benchmark availability numbers • Ensure that all data in the sales information systems pertaining to my area is cleansed, validated and updated on a regular basis.