Hasini Thilosha Fernando Muthuthanthri Basthiyange
Mississauga,ON
Summary
Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Mindful Snacks Inc.
08.2022 - Current
- Conduct market research to identify consumer trends, preferences, and competitive landscape.
- Assist in the creation and execution of marketing campaigns across various channels (digital, print, and social media).
- Develop engaging content for marketing materials, including newsletters, social media posts, and product descriptions.
- Manage and grow the company’s social media presence, including planning and scheduling posts.
- Engage with followers, respond to inquiries, and monitor online conversations.
- Plan and coordinate participation in trade shows, food expos, and promotional events.
Marketing Coordinator
FMJ Plastics (Private) Limited
06.2020 - 04.2021
- Market Research: Conducted in-depth market analysis to identify trends and customer preferences, enabling data-driven marketing strategies.
- Campaign Execution: Planned and executed multi-channel marketing campaigns, resulting in a measurable increase in brand awareness and lead generation.
- Content Development: Created engaging marketing materials and digital content, enhancing the company’s online presence and customer engagement.
- Event Coordination: Organized and facilitated participation in key industry trade shows and events, successfully increasing networking opportunities and brand exposure.
- Customer Relationship Management: Implemented a CRM system to track customer interactions and feedback, improving customer satisfaction and retention.
Sales and Marketing Coordinator
Vision Care Opticals (Pvt)Ltd
11.2018 - 01.2020
- Maximized trade show impact by designing eye-catching booths and coordinating pre-event promotions.
- Managed advertising budgets effectively while negotiating favorable rates for media placements across various channels.
- Achieved customer satisfaction through prompt response to inquiries, leading to repeat business and positive referrals.
- Provided written and oral feedback on market conditions, goal attainment and performance appraisals.
- Identified and developed key operations and influencer relationships within targeted districts.
Education
College Diploma - Global Business Management
Humber College
Etobicoke, ON12-2022
Bachelor of Arts - Marketing Management
University of Sri Jayewardenepura
Nugegoda, Sri Lanka10-2018
Skills
- Customer Service
- Event Planning
- Teamwork and Collaboration
- Detail Oriented
- Scheduling
- Relationship Building
- Branding
- Digital Marketing
Languages
English
Full Professional
Timeline
Marketing Coordinator
Mindful Snacks Inc.
08.2022 - Current
Marketing Coordinator
FMJ Plastics (Private) Limited
06.2020 - 04.2021
Sales and Marketing Coordinator
Vision Care Opticals (Pvt)Ltd
11.2018 - 01.2020
College Diploma - Global Business Management
Humber College
Bachelor of Arts - Marketing Management
University of Sri Jayewardenepura
Similar Profiles
Jessica MaldonadoJessica Maldonado
Manager/Financial Controller at Mindful Designs/Mindful HoldingsManager/Financial Controller at Mindful Designs/Mindful Holdings
Nigel RodrigoNigel Rodrigo
Director at Mindful Staffing SolutionsDirector at Mindful Staffing Solutions
Annamarie BodineAnnamarie Bodine
Volunteer at Mindful WorksVolunteer at Mindful Works