Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Certification
Timeline
Generic

Harshil Agrawala

Kitchener,ON

Summary

Results-driven Digital Marketing Specialist with over 4 years of experience in digital advertising, specializing in paid media buying. Proven track record in managing six-figure monthly ad budgets, optimizing campaign performance, and achieving business growth. Expertise in leading teams, conducting comprehensive marketing research, and developing data-driven strategies. Specializing in catalyzing growth for e-commerce ventures.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

Hatashita International
12.2023 - Current
  • Strengthened online presence by redesigning the current website as per UI/UX reports and create new brand websites
  • Led a paid media team, increasing website traffic by 20% and reducing customer acquisition cost by 15%.
  • Conducted in-depth marketing research and competitor analysis to inform strategic campaigns.
  • Collaborated with cross-functional teams to create and launch digital products, enhancing user experience.

Senior Associate Paid Social

Dentsu International
01.2022 - 03.2022
  • Effectively managed multiple competing priorities while maintaining focus on delivering exceptional results for clients and the organization.
  • Optimized client campaigns through detailed analysis of competitor ads, keywords, bids, and landing pages.
  • Tracked and analyzed website metrics such as redirects, click-through rates, and bounce rates to proactively improve campaign performance.
  • Established core metrics aligned with client needs and strategized campaigns to achieve benchmark goals.
  • Conducted regular website performance audits and implemented improvements to enhance user experience.
  • Delivered actionable insights through comprehensive reporting on website analytics to clients.

Senior Executive Digital Marketing

Arriba Labs
08.2020 - 01.2022
  • Led a high-performing team in a paid media marketing agency, generating six-figure revenues through strategic digital campaigns.
  • Spearheaded client meetings to assess project needs, develop strategies, and ensure client success.
  • Analyzed and reported on social media and online marketing campaign results, optimizing outcomes for better ROI.
  • Developed and implemented digital marketing strategies that resulted in a 10-15% growth in revenue for clients.
  • Provided weekly updates on campaign performance, engaging clients in discussions on strategic initiatives and improvement methods.
  • Managed the end-to-end execution and strategy of digital marketing campaigns, ensuring timely delivery and quality results.

Brand Partnership Strategist

Williams Marketing OPC Pvt Ltd
09.2019 - 02.2020
  • Conducted market research and competitor analysis to inform product strategies and drive brand partnerships.
  • Managed website operations, ensuring seamless functionality and user experience.
  • Developed engaging landing pages for new clients and projects, increasing conversion rates.
  • Orchestrated social media campaigns to drive brand engagement and visibility.
  • Collaborated with cross-functional teams to align product strategies with business objectives.
  • Monitored and reported on campaign performance, implementing optimization strategies as needed.

Digital Marketing Consultant

GoldPath Investment Group LLC
05.2023 - Current

• Collaborated with Gold Path to create visually appealing social media content.

• Designed and executed marketing materials and campaigns to generate traffic on the website and get prospected users to sign of webinars

• Led lead generation campaign in the financial services domain

Consultant, E-commerce and Digital Marketing

Ability At Work
05.2022 - 08.2022
  • Led Google Ads campaigns, increasing website traffic by 20% and driving sales by 10%.
  • Executed search engine optimization (SEO) techniques to enhance SERP rankings, resulting in a 20% increase in organic traffic.
  • Conducted comprehensive website audits and implemented optimization strategies, including theme changes and UI/UX improvements
  • Developed and executed digital marketing strategies to improve online presence and drive business growth.

Education

Ontario College Graduate Certificate - Strategic Marketing And Communications

Conestoga College
Kitchener, ON
08.2023

MBA - Marketing

Icfai Business School
Pune, India
02.2019

Bachelor in Engineering - Electronics And Communications

Gujarat Technological University
Gujarat, India
04.2017

Skills

  • Advertising Platforms: Meta (Facebook) Ads, Google Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads
  • Analytics & Tools: Adobe Analytics, Google Analytics, Power BI, Tableau
  • SEO & SEM: Search Engine Optimization, Search Engine Marketing
  • Design Tools: Adobe Photoshop, Adobe InDesign, Adobe Illustrator
  • Marketing Frameworks: SWOT, PESTLE, 7P's, Product market fit

Accomplishments

  • Successfully managed six-figure monthly ad budgets, optimizing ROI for high-impact campaigns.
  • Achieved a 20% increase in website traffic and a 10% reduction in customer acquisition costs at Hatashita International.
  • Led a team to generate six-figure revenues through strategic digital marketing initiatives at Arriba Labs.


Languages

English
Hindi

Certification

  • Social Media Marketing Mastery: Udemy
  • LinkedIn Marketing Fundamental Solutions: LinkedIn
  • LinkedIn Marketing Strategy: LinkedIn
  • Facebook Blueprint: Facebook

Timeline

Digital Marketing Specialist

Hatashita International
12.2023 - Current

Digital Marketing Consultant

GoldPath Investment Group LLC
05.2023 - Current

Consultant, E-commerce and Digital Marketing

Ability At Work
05.2022 - 08.2022

Senior Associate Paid Social

Dentsu International
01.2022 - 03.2022

Senior Executive Digital Marketing

Arriba Labs
08.2020 - 01.2022

Brand Partnership Strategist

Williams Marketing OPC Pvt Ltd
09.2019 - 02.2020

Ontario College Graduate Certificate - Strategic Marketing And Communications

Conestoga College

MBA - Marketing

Icfai Business School

Bachelor in Engineering - Electronics And Communications

Gujarat Technological University
Harshil Agrawala