Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Harsh Sheth

Mississauga,Canada

Summary

Dynamic Partner Manager specializing in data analytics with a proven ability to drive impactful advertising and performance marketing campaigns. Expertise in translating complex data into actionable insights that optimize marketing strategies and enhance ROI. Recognized for successfully identifying trends and improving campaign performance metrics, resulting in increased audience reach and market engagement. Committed to leveraging data-driven marketing excellence to support organizational growth.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Marketing Analyst

Accenture
Mississauga, Canada
11.2022 - Current
  • Evaluated marketing campaigns on multiple projects using key metrics such as ROI, conversion rates, and customer engagement, driving continuous improvement strategies for Accenture’s partners. (Pinterest, Shopify, Meta.)
  • Contributed to the Request for Proposal (RFP) process for the seamless integration of the Demand-Side Platform (DSP) into the company’s operations, aligning strategies with various advertising platforms.
  • Collaborated with cross-functional teams, ensuring alignment of marketing efforts with broader business goals and objectives. (Awarded as Collaboration Champion in Accenture's annual awards.)
  • Developed and maintained quality rapport with high-profile accounts.
  • Verified adherence to marketing campaign strategy to align with corporate goals.

Senior Client Partner (With Accenture)

Pinterest
Toronto, Canada
11.2022 - Current
  • Orchestrated comprehensive, integrated advertising initiatives encompassing digital, outdoor, and print channels, ensuring alignment with client KPIs while meticulously managing budgets on Pinterest's platform.
  • Established and nurtured relationships with Pinterest advertisers in the Enterprise and Mid-Market space, staying abreast of emerging trends and innovations in the competitive landscape, specifically tailored to Pinterest's ecosystem.
  • Generated detailed weekly reports, including campaign metrics, post-campaign analyses, competitive spend breakdowns, and point-of-view (POV) reports, providing valuable insights for optimizing Pinterest campaigns.
  • Skillfully trafficked ad tags and conversion tags using Pinterest Ads Manager, taking responsibility for rigorous testing and troubleshooting to maintain the integrity and performance of Pinterest ad campaigns.
  • Collaborated with marketing teams to develop targeted campaigns for account acquisition and growth.

Account Manager (Rogers Telecommunication)

7X Powered group
Calgary, Canada
09.2021 - 06.2022
  • Leveraged strong prospecting, account management, and closing skills to achieve monthly, quarterly, and yearly goals, as well as other pre-defined sales objectives.
  • Supported four client marketing campaigns, ranging from B2C to B2B, to develop strategic marketing plans to ensure KPIs are being met.
  • Exceeded quarterly sales targets by an average of 25% across all campaigns in Q4 of 2021.
  • Employed a consultative, needs-based sales approach to provide solutions to customers, and significantly increased conversion rates to 30% across all campaigns.
  • Managed and reported KPIs with marketing analytics, and found the customer reach of various online advertisements, as well as email marketing campaigns.
  • Collaborated with a team of five Sales Managers to improve KPIs, reporting progress during weekly staff meetings to the lead account manager.
  • Created various B2B sales materials, such as product sell sheets and datasheets. Including presentations, brochures, interactive marketing materials, and catalogues.

Assistant Sales and Marketing Manager

7X Powered Group (Rogers Telecommunication)
Calgary, Canada
10.2020 - 09.2021
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Provided mentoring and coaching to sales and marketing representatives daily for the optimization of sales targets.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Generated monthly reports outlining key performance metrics related to telecommunications operations.

Education

Post-Graduate Diploma - Digital Marketing & Marketing Analytics

Confederation College
Thunder Bay, Canada
08.2020

Bachelor’s - Commerce (Specialization in Accounting)

SDJ International College
Surat, India
05.2018

Skills

  • Integrated Marketing
  • Market Research & Penetration
  • E-Mail Marketing & A/B Testing
  • Search Engine Optimization
  • Branding and Differentiation
  • Account Management
  • Lead Generation
  • Media Buying
  • Marketing Automation
  • Sales presentation and scripting
  • Adobe Creative suite
  • PowerPoint
  • MS Office
  • G-suite
  • Instagram Advertisement & Analytics
  • Facebook Business Manager
  • Google Advertisements & Analytics
  • Pinterest Ads Manager
  • Jira
  • Amazon Seller Central
  • SEMrush
  • Salesforce
  • Mailchimp
  • Facebook Pixel
  • PowerBI
  • Rogers Oasys (CRM)
  • Tableau
  • Highspot
  • Coda
  • IronClad
  • Outreach
  • Linkedin Sales Navigator
  • Lusha
  • Clerbit
  • Gong
  • Data visualization

Certification

  • Google AdWord by Google Analytics Academy
  • Fundamentals of Digital Marketing by Google Digital Garage
  • Social Media Certified by HubSpot Academy
  • Tableau Essential Training in Python and R by LinkedIn Learning
  • Social Marketing Certification by Hootsuite

Timeline

Senior Marketing Analyst

Accenture
11.2022 - Current

Senior Client Partner (With Accenture)

Pinterest
11.2022 - Current

Account Manager (Rogers Telecommunication)

7X Powered group
09.2021 - 06.2022

Assistant Sales and Marketing Manager

7X Powered Group (Rogers Telecommunication)
10.2020 - 09.2021

Post-Graduate Diploma - Digital Marketing & Marketing Analytics

Confederation College

Bachelor’s - Commerce (Specialization in Accounting)

SDJ International College

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Harsh Sheth