HARSH KUDTARKAR
London,Canada
Summary
Results-oriented digital marketing professional specializing in social media management, email marketing, and website optimization. Transforms customer and campaign data into actionable insights to boost brand visibility. Supports integrated marketing strategies through effective collaboration and disciplined execution.
Overview
6
6
years of professional experience
1
1
Certification
Work History
CDS Sample Demonstrator
COSTCO
London, Canada
01.2023 - 12.2024
- Engaged customers on the sales floor, explaining product features and benefits and using consultative questioning to match items to customer needs, which helped consistently exceed daily sample-to-sale conversion expectations.
- Used persuasive communication and storytelling to encourage product trials, contributing to higher sales lift for promoted items during events.
- Demonstrated product features, boosting customer knowledge and engagement.
- Assisted customers with product selection, addressing inquiries and concerns effectively.
- Collaborated with team members to set up promotional displays and sampling stations, ensuring effective product visibility.
- Maintained clean, organized, visually appealing sampling station, reflecting brand standards and enhancing customer trust.
- Completed required temperature checks and compliance documentation accurately and on time, supporting strong audit readiness and adherence to food safety regulations.
- Gathered customer feedback to improve future demonstration strategies and offerings.
- Followed safety guidelines while preparing food samples for public distribution.
Website Development and Content Creation
Round and Live Project
London, Canada
05.2023 - 08.2023
- Designed and built marketing website for Waterfront Oasis using web builders like Wix/WordPress, integrating SEO-focused keywords from Google Keyword Planner to enhance search relevance and drive organic traffic growth.
- Developed clear website copy, a compelling banner message, and a cohesive logo/tagline concept, strengthening brand positioning and increasing clarity of the value proposition for prospective visitors.
- Produced website analysis report for Trillium Network for Advanced Manufacturing using analytics metrics and heuristic evaluation, identifying content, navigation, and technical optimization opportunities to enhance user experience.
- Recreated mock introduction page for Trillium GIS’s website, improving visual hierarchy and layout to facilitate easier scanning of key information and engage target audiences.
- Applied the 4P marketing mix to conduct a structured competitive analysis, generating recommendations that highlighted pricing, placement, and promotion opportunities to differentiate Waterfront Oasis in the market.
Social Media Executive
London Rag
Mumbai, India
12.2021 - 11.2022
- Analyzed customer behaviour and social media insights in Excel to identify patterns in engagement and purchasing, informing adjustments to content topics, posting times, and promotional focus.
- Coordinated with stylists and influencers to select products for shoots and collaborations, ensuring brand aesthetic alignment and generating high-performing social content.
- Executed email marketing by drafting campaign copy, structuring newsletters, and creating style lookbooks that highlighted new collections and increased website traffic.
- Wrote SEO-friendly product descriptions and meta descriptions for product and category pages, improving clarity for customers and supporting better discoverability in search engines.
- Managed customer communication across email and WhatsApp for London Rag in USA, Asia, and India, resolving queries quickly to enhance overall online brand experience.
Campus Entertainment Officer – Social Media & Even
Viacom18
Mumbai, Maharashtra
06.2019 - 08.2020
- Coordinated logistics for on-ground promotional events, boosting brand visibility and engagement among campus audiences.
- Created and published engaging social media posts, resulting in increased interaction through likes, comments, and shares.
- Aligned social media campaigns with show launches and promotional calendars, increasing audience engagement for Viacom18 brands.
Education
Digital Communication Management -
Fanshawe College
London, Ontario08-2024
Marketing Management -
Fanshawe College
London, Ontario08-2023
Bachelor of Mass Media -
Mumbai University
Mumbai, India09-2020
Skills
- Digital content creation
- SEO optimization
- Customer relationship management
- Product demonstrations
- In-store promotions
- Team collaboration
- Problem solving
- Interpersonal communication
- Presentation skills
- Social media marketing
- Product research
- Relationship building
- Creative thinking
- Public speaking
- Consumer insights
- Multitasking abilities
Certification
Google Digital Marketing Certification
Google Analytics Certification
Google Ads Search Certification
Google Ads Measurement Certification
Google Analytics Certification
Google Ads Search Certification
Google Ads Measurement Certification
Accomplishments
President's Honour Roll – Program completion for Marketing Management (Program GPA 4.07)
Timeline
Website Development and Content Creation
Round and Live Project
05.2023 - 08.2023
CDS Sample Demonstrator
COSTCO
01.2023 - 12.2024
Social Media Executive
London Rag
12.2021 - 11.2022
Campus Entertainment Officer – Social Media & Even
Viacom18
06.2019 - 08.2020
Digital Communication Management -
Fanshawe College
Marketing Management -
Fanshawe College
Bachelor of Mass Media -
Mumbai University