Harsh Chaklasiya
Summary
Proven Media Analyst at Adsparkx, adept in Google Analytics and skilled in managing people, significantly boosted client satisfaction by maintaining over 110% ROI. Excelled in media planning and online reputation management, ensuring client goals were surpassed through strategic campaign evaluations and innovative advertising strategies.
Hardworking and passionate with strong organizational skills eager to secure any related position. Ready to help team achieve company goals.
Overview
7
7
years of professional experience
Work History
Media Analyst
Adsparkx
Singapore
07.2023 - 07.2024
- Manage Campaign and Maintain 110% ROI for Company and kill Loss making camp for Traffic arbitrage with partner Company like PP+ & Shinez
- Running DV360 and Launch camp from DV360 with targeted & custom audience with 3 line item & targeted inventory only
- Optimized media plans by utilizing advanced analytics tools for in-depth evaluation of campaigns.
- Identified potential risks to client reputation by monitoring negative press coverage and developing mitigation strategies.
- Managing Search Arbitrage Campaign with Media.net's, Tonic & System1, RSoC feed with GDN, TikTok, Snapchat & Facebook (Meta) ads
- Boosted client satisfaction through proactive communication, ensuring their goals and needs were met.
- Broadcasted and blind read copy for advertisements and breaking news developments for content arb camp
Junior Media Buyer
Surat Infotech
India
01.2022 - 06.2023
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Saved clients money by skillfully renegotiating contracts upon renewal or extension.
- Built a solid understanding of each client''s business objectives in order to align media buying strategies accordingly.
- Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences in Lead Generation,Pay par call & Affiliate Marketing
- Run Ecom Diamond ads on Quora, Google ads & Facebook Ads
Startup Founder
Aspirebit Technolab
India
08.2018 - 06.2023
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Leading Marketing Clients & Complete Project before Deadline
- Startup New Ecom Brand like Peeperly.in, Lamaze Cosmetics, Propsland & Wackyowl.in
- Scale this business to 150k$ Revenue in Content arb & Search arb with 110% ROI.
- Built an extensive network of connections within the industry, facilitating collaboration and resource sharing among startups.
- Setup DV360 & Run camp for Real Estate Client for Surat.
- Setup Google ADX & Adsense for Apps and Website. (Monetization setup)
- Streamlined operations to reduce costs and improve overall efficiency.
Digital Marketing Intern
Escrow Infotech
India
08.2017 - 07.2018
- Created engaging content for Pinterest, Facebook, and Instagram.
- Create IG,FB Marketing Post and Banners in Canva & Photoshop
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Designed and presented social media campaign ideas.
- Tracked social media trends and adapted to attract target follower demographic.
- Research Game & Create Game Level & Promote those Apps via Google Ads
- Maintained editorial calendar to keep content timely, relevant and engaging.
Education
Bachelor of Technology - Information Technology
Dharmsinh Desai University - DDIT
India06.2018
Skills
- Video Editing
- Image Creation from Canva & Photoshop
- Prompt Creation in ChatGPT & MidJourney
- Qualitative Research
- Multimedia production
- Media Planning
- Advertising Strategy
- Social Media Analytics & SEO
- Content analysis & Marketing
- Google Analytics & webmaster
- Online Reputation Management
- Audience Segmentation
- Campaign Evaluation
- Microsoft Office
- Interviewing skill & Management People
- IG Story Editing
- Data Analytics
- Content Management Systems
Languages
English
Full Professional
Hindi
Native or Bilingual
Gujarati
Native or Bilingual
Timeline
Media Analyst
Adsparkx
07.2023 - 07.2024
Junior Media Buyer
Surat Infotech
01.2022 - 06.2023
Startup Founder
Aspirebit Technolab
08.2018 - 06.2023
Digital Marketing Intern
Escrow Infotech
08.2017 - 07.2018
Bachelor of Technology - Information Technology
Dharmsinh Desai University - DDIT