Harry Kirenga
Toronto,Ontario
Summary
Experienced media planner/buyer offering expertise in the planning and implementation of media plans which meet the client brief as well as the advertising and marketing objectives. Proven experience for delivering excellent value for clients by purchasing media inventory at a competitive rate.
Overview
4
4
years of professional experience
Work History
Senior Media Planner
UM Canada
Toronto, Ontario
07.2024 - Current
- Day-to-day responsibility involving the planning and execution of digital & Offline media campaigns
- Overseeing campaign management from initial campaign briefing through to post-campaign reporting and analysis.
- Maintaining client contact/Manage client requests - i.e
- Plan changes, budget changes,provide marketplace information
- Working closely with various assigned media personnel, with evaluation of media information necessary to the preparation of media plans that best implement client objectives and strategies.
- Monitoring and optimizing effectiveness of campaigns. While maintaining records and preparing periodic reports as required by clients.
Senior Media Planner
Wavemaker
Toronto, Canada
07.2023 - 07.2024
- Day-to-day responsibility involving the planning and execution of digital media campaigns
- Presenting media plan recommendation and POV's to client
- Overseeing campaign management from initial campaign briefing through to post campaign reporting and analysis
- Maintaining client contact/Manage client requests - i.e
- Plan changes, budget changes,provide marketplace information
- Working closely with Client Business Lead and collaborating with performance teams (Programmatic, Social, and Search teams)
- Tracking media expenditures to ensure agency and client budget compliance
Account Manager
PHD Media
Auckland
06.2022 - 03.2023
- Collaborated with Account Director and strategy team on all client briefings to best understand and carry out the identified advertising and media objectives
- Lead implementation planning across multiple briefs and assisted with strategic planning, collecting data on audiences targets and approximate size of each group using media research analysis tools including Clear Decisions, Roy Morgan
- Developed and presented integrated media recommendations, execution plans and tracking metrics to client brand groups, articulating clear rationale for media approach taken and how each channel will deliver on agreed measured success
- Utilized media landscape insights to research and develop media buying plans, working closely with investment teams to prioritize cost-efficiency and meeting campaign objectives
- Analyzed campaign performance weekly to spot trends, test strategies and optimize plans
- Prepared performance analysis reports on media properties, presenting findings to clients
- Oversaw management of a Media Assistant on my accounts including managing their day to day tasks/ workload and assisting in the development of their understanding of media principles
Media Executive
PHD Media
Auckland
04.2021 - 06.2022
- Oversaw the development and execution of all media plans, while proactively managing creative deadlines with creative agencies and clients
- Worked closely with agency partners/ vendors across all broadcast channels and facilitated administration of buying; accurate and timely data entry, ensuring all bookings made and confirmed, creative instructions shared and amendments captured
- Participated in all internal and external agency meetings, managing/ updating POVS as well communicating any client queries and providing updates when required
- Daily and weekly monitoring of television holdings with appropriate adjustments to meet required objectives pre and during flighted campaigns
- Working effectively with all relevant stakeholders focusing on contributing to effective working relationships with other members through recognizing the impact of personal behavior towards others
- Managed entire finance process, developing and tracking financial sheets with 100% accuracy ensuring all buying costs are within planned budget
Education
Bachelor of Commerce -
The University of Auckland
Auckland01.2019
Skills
- Marketing Strategy
- Media Planning
- Competitive Reporting
- Media Biling
- Sponsorships/ Integrations
Timeline
Senior Media Planner
UM Canada
07.2024 - Current
Senior Media Planner
Wavemaker
07.2023 - 07.2024
Account Manager
PHD Media
06.2022 - 03.2023
Media Executive
PHD Media
04.2021 - 06.2022
Bachelor of Commerce -
The University of Auckland
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