Harmeet Kaur
Toronto
Summary
Strategist with more than 5 years of experience driving B2B growth in digital advertising and enterprise services. Proven in consultative selling, retention, and upselling across Google, Spotify, and Pinterest Ads. Skilled at building stakeholder relationships and partnering cross-functionally to deliver campaign results and exceed targets.
Overview
1
1
Certification
14
14
years of professional experience
Work History
Digital Advertising Strategist
Teleperformance Canada
10.2022 - Current
- Partner with advertisers to understand business goals and recommend tailored advertising strategies aligned with platform best practices.
- Provide consultative recommendations across Google Ads, Spotify Ads, and Pinterest Ads to improve campaign performance and achieve business objectives.
- Build trusted client relationships through strategic consultations, campaign reviews, performance discussions, and ongoing account support.
- Analyze campaign performance and communicate actionable recommendations.
- Support campaign launches, optimization, troubleshooting, reporting, and post-campaign reviews.
- Coordinate campaign execution with Sales, Operations, Product Specialists, and Technical Support teams.
- Manage multiple client priorities while delivering high service standards.
- Maintain account records and activity tracking in Salesforce CRM.
Project Coordinator
Arktron Solutions
07.2021 - 09.2022
- Coordinated multiple projects from initiation through completion, ensuring timely delivery of documentation and effective stakeholder communication.
- Collaborated with senior leadership and cross-functional teams to implement strategic initiatives that aligned with organizational goals.
- Prepared executive presentations, reports, and project status updates.
- Identified project risks and recommended process improvements to enhance project outcomes.
Program Associate
TERI School of Advanced Studies
08.2018 - 08.2020
- Coordinated planning and delivery of a $6M multi-stakeholder sustainability project involving more than 10,000 participants.
- Cultivated and maintained strategic relationships with corporate sponsors, educational institutions, government agencies, NGOs, and implementation partners to support project goals.
- Led stakeholder engagement, project planning meetings, executive presentations, workshops, webinars, and conferences.
- Created training materials and facilitated capacity-building sessions to enhance participant skills and knowledge.
- Led 10+ member team, fostering collaboration and accountability to achieve project milestones.
Project Consultant
Local Development Initiatives
03.2015 - 03.2017
- Managed community development projects from planning to execution, ensuring alignment with community needs.
- Coordinated efforts among volunteers, schools, community organizations, and corporate sponsors to enhance project outcomes.
- Developed communication strategies and stakeholder outreach initiatives to foster engagement and collaboration.
Data Analyst Consultant
FHI 360
11.2012 - 11.2014
- Analyzed data using Microsoft Excel and developed reports to inform leadership on key findings.
- Managed large-scale datasets to support decision-making in public health projects.
- Maintained documentation to ensure reporting accuracy and compliance with regulatory standards.
Education
Master of Arts - Sustainability Studies
TERI University
India01-2012
Bachelor of Arts - Social Work
Indira Gandhi National Open University
Delhi, India01-2009
Skills
- Client Account Management
- Enterprise Stakeholder Management
- Relationship Management
- Project Coordination
- Cross-functional Collaboration
- Strategic Partnerships
- Campaign Planning & Optimization
- Digital Advertising
- Salesforce CRM
- Campaign Analytics
- Performance Reporting
- Business Reviews
- Media Planning
- Presentations
Certification
- Microsoft Excel for Project Management
- Salesforce Essential Training
- Pinterest Advertising Essentials
Timeline
Digital Advertising Strategist
Teleperformance Canada
10.2022 - Current
Project Coordinator
Arktron Solutions
07.2021 - 09.2022
Program Associate
TERI School of Advanced Studies
08.2018 - 08.2020
Project Consultant
Local Development Initiatives
03.2015 - 03.2017
Data Analyst Consultant
FHI 360
11.2012 - 11.2014
Master of Arts - Sustainability Studies
TERI University
Bachelor of Arts - Social Work
Indira Gandhi National Open University