Summary
Overview
Work History
Education
Skills
HOBBIES
Languages
Certification
Software
Work Availability
Work Preference
Accomplishments
Timeline
Hi, I’m

HARMANDEEP SINGH

Marketing Analyst
Edmonton,AB
How many ideas have there been in the history of the human race that were unthinkable ten years before they appeared?
Fyodor Dostoevsky
HARMANDEEP SINGH

Summary

Experienced marketing professional with expertise in analyzing market trends and consumer behavior. Known for delivering actionable insights to drive marketing effectiveness and strategic growth. Thrives in collaborative team environments, consistently achieving impactful results. Adaptable to market changes, with strong proficiency in data analysis and project management.

Overview

12
years of professional experience
1
Certification

Work History

CANCRON. INC

Marketing Analyst
06.2024 - Current

Job overview

Developed a questionnaire to survey 250+ target customers for new product viability for a client and projected 15% market penetration within the first year.

Reduced Customer Acquisition cost by 20%, using Cost-benefit analysis, refined targeting, and refined creative by conducting A/B testing for different ad variations to determine which performs best.

Helped a client with Low landing page conversions by conducting A/B testing which results in increased conversion rates by 18% within 2 months.

Handled low social engagement by analyzing metrics and optimizing campaigns. The result was an increased engagement rate of 22% within 3 months.

Dealt with inconsistent website tracking by implementing Google Analytics, which provided detailed website performance insights that identified a 5% increase in user session duration.

Conducted competitor analysis and market research, and provided actionable insights that informed a new campaign strategy, resulting in a 12% increase in market share for a client.


Developed comprehensive marketing strategies for increased brand awareness and customer engagement.

SHRI BALAJI FINISHING MILLS PVT LTD

Marketing Analyst
08.2021 - 05.2024

Job overview

Conducted a comprehensive analysis of the campaign performance using Analytics tools leading to online sales conversion by 22% within a quarter.

Developed targeted email marketing campaigns that improved customer retention rate by 18% and increased repeat purchase rate by 15% within 6 months.


Improved customer satisfaction scores by 12% through enhanced communication, personalized service, and addressing user concerns.

Developed and executed a comprehensive marketing plan, including digital content creation, social media campaigns, and industry presentations for a new sustainable garment finishing technique developed exclusively by the company.

Conducted regular market research and competitive analysis using industry reports and online data sources and enabled the company to proactively adjust its product offering and marketing strategies, resulting in a 5% increase in market share.

SHRI BALAJI FINISHING MILLS PVT LTD

Administration Officer
08.2019 - 08.2021

Job overview

Spearheaded a project to digitize employee records, reducing paper usage by 40% and improving retrieval time by 30%.

Developed and implemented a standardized safety training program, achieving a 20% reduction in workplace accidents within the first year.

Led the implementing of a new inventory management system, reducing stock discrepancies by 25% and minimizing downtime due to material shortages.

Managed all aspects of office Administration, including procurement, record keeping, and facility maintenance, ensuring efficient and cost-effective operations.

Negotiated and managed contracts with vendors, achieving an average cost savings of 5% on essential supplies.

Managed internal communication regarding policy changes and operational updates, ensuring clear and consistent information dissemination.

SUBHASH POLYTEX LIMITED

Deputy Manager
12.2017 - 06.2019

Job overview

Reduced stockout incidents by 35 % by Implementing a new digital inventory tracking system and standardized procurement procedures.


Negotiated favorable contracts with suppliers, and implemented a policy for pre-approval of all non-essential expenses resulting in reduced administrative expenses by 18% in the first year.

Decreased staff turnover by 25% and improved team productivity by 20% by implementing a structured onboarding program, providing regular performance feedback, and organizing training sessions.


Collaborated with cross-functional teams to drive business growth and achieve corporate objectives.

Developed and implemented a comprehensive document management system, created standardized templates for all administrative forms.


INTERIOR POINT

Inventory Manager
10.2015 - 11.2017

Job overview

Drove a 30% reduction in excess inventory and lowered raw material costs by 10% through strategic supplier negotiations.

Improved picking/packing efficiency by 25% and reduced inventory shrinkage by 5% via streamlined warehouse operations and robust inventory controls.

Maintained a 98% showroom product availability rate and decreased inventory discrepancies by 20% through effective tracking systems.

Successfully implemented and managed Fishbowl Inventory software, achieving 95% inventory accuracy.

Managed 20+ supplier relationships, ensuring timely delivery and quality.

MULTIKNIT INTERNATIONAL

OFFICE ADMINISTRATOR
09.2013 - 09.2015

Job overview

Managed international shipments and customs documentation, ensuring timely delivery of garment manufacturing machines and parts.

Provided primary customer service, processed sales orders efficiently, and achieved a 15% reduction in order processing time.

Handled accounts payable/receivable, maintained accurate financial records, and processed employee expenses.

Managed office supplies, coordinated travel and meetings, and maintained organized physical and digital records.

Assisted with onboarding, managed employee records, and improved document retrieval efficiency by 20%.

Education

GURU NANAK DEV UNIVERSITY

Master of Business Administration from FINANCIAL SERVICES
2013

GURU NANAK DEV UNIVERSITY

BACHELOR OF SOCIAL SCIENCES
2011

Skills

  • Project Management
  • Stakeholder management
  • Change Management
  • Business process improvement
  • Influence without Authority
  • Problem Action Result Approach
  • Market research expertise
  • Relationship building and management
  • Leadership and Development
  • Marketing strategy development
  • Data analysis and visualization
  • CRM

HOBBIES

  • ENDURANCE SPORTS
  • TRAVELLING AROUND THE GLOBE

Languages

English
Full Professional
Hindi
Full Professional
Punjabi
Full Professional

Certification

Google Project Management professional certificate


Management Consultancy Specialization by Emory University


Data Analysis and Spreadsheet by Meta


Google AI essential


Salesforce CRM

Software

Tableau

Microsoft Power Bi

Salesforce CRM

Google Analytics

Asana

Availability
See my work availability
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Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-SiteHybrid

Important To Me

Company CultureCareer advancementWork-life balanceHealthcare benefitsPaid sick leave

Accomplishments

Reduced Customer Acquisition cost by 20%, saving a client an average of $5,000 per month in ad spend within the first quarter, using Cost-benefit analysis, refined targeting, and refined creative by conducting A/B testing for different ad variations to determine which performs best.

Handled a 15% decline in online sales by conducting a comprehensive analysis of the campaign performance using Analytics tools and implementing A/B testing for new campaign elements, leading to online sales conversion by 22% within a quarter.

Developed and executed a comprehensive marketing plan, including digital content creation, social media campaigns, and industry presentations for a new sustainable garment finishing technique developed exclusively by the company which led to increased market awareness of the sustainable technique by 40% within the first year, leading to 15% growth in sales of related products.

Decreased staff turnover by 25% and improved team productivity by 20%, as measured by the number of processed documents and completed tasks by implementing a structured onboarding program, providing regular performance feedback, and organizing training sessions.

Coordinated with the IT department to deal with a sudden breakdown in the company's main server by implementing a temporary manual communication system, prioritizing critical tasks to minimize disruptions, leading to full system restoration within 24 hours, hence minimizing production downtime, and preventing significant financial losses.

Timeline

Marketing Analyst

CANCRON. INC
06.2024 - Current

Marketing Analyst

SHRI BALAJI FINISHING MILLS PVT LTD
08.2021 - 05.2024

Administration Officer

SHRI BALAJI FINISHING MILLS PVT LTD
08.2019 - 08.2021

Deputy Manager

SUBHASH POLYTEX LIMITED
12.2017 - 06.2019

Inventory Manager

INTERIOR POINT
10.2015 - 11.2017

OFFICE ADMINISTRATOR

MULTIKNIT INTERNATIONAL
09.2013 - 09.2015

GURU NANAK DEV UNIVERSITY

BACHELOR OF SOCIAL SCIENCES

GURU NANAK DEV UNIVERSITY

Master of Business Administration from FINANCIAL SERVICES
HARMANDEEP SINGHMarketing Analyst