Harleen Randhawa
Summary
Data-driven digital strategist with a proven track record in FinTech, digital marketing, and enterprise operations within the financial services industry. Proven ability to optimize digital experiences, automate workflows, and drive operational excellence through data analytics, customer insights, and AI-driven strategies. Expert in agile methodologies and cloud computing, I spearheaded initiatives that boosted productivity. My innovative approach and strong stakeholder management skills consistently deliver high-impact results in fast-paced environments.
Overview
4
4
years of professional experience
Work History
Digital Solutions, Enterprise Digital
CIBC
Toronto
11.2024 - Current
- Partnered with key business units, including Wealth, Business Banking, Simplii Financial, US Bank, and Credit Card Products, to design and implement customized digital solutions that drove growth and operational efficiency across the enterprise.
- Led a team of software developers, QA testers, editorial experts and UI/UX designers, delivering agile, high-impact digital projects that improved platform performance and client engagement on AEM, Adobe, 24/7 Virtual Agent, eBanking, etc.
- Collaborated closely with senior executives to align digital strategies with business goals, ensuring seamless execution of solutions that contributed to increased market competitiveness.
- Drove operational improvements by analyzing key workflows, identifying inefficiencies, and recommending process enhancements that led to a 25% increase in productivity and 20% faster deliver times on key digital initiatives.
- Implemented data-driven insights to continuously monitor and optimize digital product performance, leading to a 30% improvement in customer satisfaction scores through refined user experiences and feature updates.
- Managed end-to-end project delivery within a fast-paced environment, ensuring that digital solutions met deadlines and exceeded business KPIs, resulting in a 15% increase in revenue from newly launched projects.
- Enhanced customer experience by focusing on accessibility, streamlining digital interfaces, and working closely with UX teams to ensure seamless user journeys that aligned with business and customer needs.
Founder and Digital Growth Strategist
LeenOn Digital Agency
Toronto
03.2021 - Current
- Built and scaled a data-driven digital agency specializing in SaaS growth strategies, enhancing customer acquisition in a competitive, mission-driven landscape.
- Designed AI-powered marketing automation workflows, increasing campaign efficiency and lead generation while boosting ROI by 86% in six months through rapid A/B testing and iterative optimizations.
- Developed customer-centric, accessible digital campaigns, leveraging predicative analytics and behavioral insights to improve product adoption and retention.
- Implemented agile content frameworks, allowing brands to adapt quickly to market changes while maintaining compliance with evolving industry regulations.
- Integrated performance tracking systems, utilizing real-time KPIs and data dashboards to optimize engagement strategies in high-growth sectors.
Career Programs Consultant
CIBC
Toronto
05.2022 - 10.2024
- Led the end-to-end hiring strategy for 1,200+ technology professionals annually, ensuring seamless talent acquisition to drive innovation and digital transformation.
- Applied data analytics and AI-driven insights to optimize recruitment pipelines, reducing time-to-fill by 42% and improving talent forecasting for high-growth fintech roles.
- Designed and implemented real-time hiring dashboards and automation tools to enhance workforce planning, improving efficiency in sourcing, onboarding, and retention strategies.
- Spearheaded cross-functional recruitment optimization initiatives, leveraging machine learning and automation to refine hiring processes, cut manual effort, and provide strategic workforce recommendations to senior leadership.
- Boosted the quality, diversity, and engagement of fintech talent pools by 60% through data-backed digital marketing campaigns and next-gen outreach strategies.
Project Analyst, IT
CIBC Capital Markets
Toronto
09.2021 - 04.2022
- Led the intake and execution of high-profile digital transformation initiatives, aligning IT projects with tech innovation and business objectives in a fast-paced, highly regulated environment.
- Orchestrated cross-functional teams in an agile framework, managing changing priorities while ensuring seamless communication between business and technical stakeholders.
- Optimized cloud strategy and vendor negotiations, contributing to a $25.5M Cloud Acceleration Program Migration and securing a contract cost reduction from $2.3M to $865K with Tata Consultancy Services (TCS).
- Developed actionable insights using risk analytics, reducing inefficiencies and mitigating compliance risks across multiple fintech initiatives, resulting in a total savings of $38.83M.
- Recognized with the SPARK Excellence Award for leadership in driving accessibility and innovation in digital banking projects.
Lead Product Analyst
Onizhishin Designs
Toronto
01.2021 - 04.2021
- Conducted deep-dive market research on consumer behavior, identifying key trends in industry adoption, competitive landscape, and drive consumer reach.
- Designed and launched data-driven digital engagement strategies, leading to an 832.5% increase in online impressions through targeted content campaigns.
- Developed an agile, insights-driven lead generation model, enabling the client to optimize customer acquisition across digital channels.
- Provided strategic advisory on competitive positioning, helping the brand pivot their go-to-market strategies in response to fast-changing industry trends and evolving customer expectations.
Education
Bachelor of Commerce (Honours) - Marketing Management
Toronto Metropolitan University
Skills
Expertise
- Digital strategy, Digital transformation, Agile methodologies, Cross-Functional collaboration, Product management, Cloud computing, SaaS solutions, Automation and workflow optimization, Stakeholder management, Resilience and risk management , Customer-centric mindset, Innovative
Design
- Advanced in MS Office Suite: Excel, PowerPoint, Word, Teams Outlook
- Proficient in Adobe Suite: Photoshop, After Effects, AEM, Premiere Pro, Analytics
- Intermediate in SQL, HTML, CSS
- Advanced in Zapier, GitHub, Microsoft Azure
Software
- Meta Business Suite, Wix Studio, Google Analytics, ServiceNow, JIRA, Confluence, Figma
Language
- English: Excellent verbal & written communication skills
- Punjabi, Hindi, & Urdu: Strong verbal communication skills
Courses
- Advanced AI, Business Intelligence and Decision Modeling, Managerial Finance, Marketing Metrics, Product Thinking, Machine Learning and Data Mining, Advanced Market Planning, Agile Project Management
Accomplishments
- CIBC Annual Achiever 2023
- CIBC SPARK Excellence Award: Received during my tenure as a Project Analyst
- Top 200 Student: Prestigious two-year leadership development program for top 2% of business students; building skills and knowledge for future leaders
Community Service
- TRSM Bootcamp - SEO & Analytics, Led a Level 1 Bootcamp teaching fundamental strategies for optimizing website performance with hands-on training in keyword research, content optimization, and analytical tools to help students enhance their MarTech skills.
- TMU Women in Leadership - Lead, Empowered women through workshops and mentorship. Organized and facilitated events aimed at fostering leadership skills and promoting gender equality in the workplace.
Timeline
Digital Solutions, Enterprise Digital
CIBC
11.2024 - Current
Career Programs Consultant
CIBC
05.2022 - 10.2024
Project Analyst, IT
CIBC Capital Markets
09.2021 - 04.2022
Founder and Digital Growth Strategist
LeenOn Digital Agency
03.2021 - Current
Lead Product Analyst
Onizhishin Designs
01.2021 - 04.2021
Bachelor of Commerce (Honours) - Marketing Management
Toronto Metropolitan University
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