Summary
Overview
Work History
Education
Skills
Projects
Certification
Timeline
Generic

Harleen kaur

Mississauga,Ontario

Summary

Motivated Advertising and Marketing Communications diploma student with expertise in media planning and campaign analysis. Committed to leveraging analytical and creative abilities to drive successful media strategies. Pursuing entry-level role as Media Planner Assistant to support impactful campaigns.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Mr Singh's pizza
Mississauga, Ontario
03.2025 - Current
  • Manage a high volume of customer calls daily to take orders, resolve issues, and upsell promotional items.
  • Stay up to date with internal software changes and new protocols, ensuring smooth order processing
  • Strengthened multitasking skills and fast decision-making in a high-paced environment.
  • Developed strong communication and listening skills, essential for media roles.

CRDN
Toronto, Ontario
06.2024 - 09.2024
  • Managed inventory for property insurance claims, ensuring accuracy and timely updates using Encircle.
  • Communicated effectively with clients to gather necessary information and explained them claim
    procedures ensuring customer satisfaction
  • Worked closely with other departments, including operations and customer service, to ensure
    seamless inventory management and order fulfillment.
  • Improved attention to detail through data organization and reporting.

Education

Diploma In Advertising And Marketing Communications -

Sheridan College
Mississauga, ON
09-2025

Skills

  • Media brief
  • Strategic media planning
  • Media buying and placement
  • Product research
  • Market research and competitor analysis
  • Presentation and communication skllls
  • Comscore, Nielsen Ad Intel ,Vividata,instar
  • MS Office( excel, PowerPoint, word etc)
  • Attention to detail, organization and time management skills

Projects

Media Planning & Execution - Kellogg's All Bran

  • Developed a $5M cross-channel media plan using Clear Decisions, Instar, COMMB, and comScore tools.
  • Created costed blocking charts, media schedules, and reach/frequency analysis for TV, OOH, and Online.
  • Justified media choices and scheduling strategies through data-driven insights and industry-standard metrics

Media Brief Project – H&M Women's Fashion

  • Analyzed Vividata data to identify key target audience,media habits ,geography
  • Recommended effective media channels aligned with brand objectives

Media rationale- Costco 

  • Developed a comprehensive media plan for Costco, optimizing reach, frequency, and seasonality.
  • Allocated media budget across key Canadian regions based on audience targeting and media consumption trends.

Certification

  • Google ad search
  • Hootsuite platform certification
  • Hootsuite social media marketing

Timeline

Mr Singh's pizza
03.2025 - Current

CRDN
06.2024 - 09.2024

Diploma In Advertising And Marketing Communications -

Sheridan College

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