HARINDER SINGH
Manteca
Summary
SEO Professional with 10+ years of experience driving organic growth for SaaS and marketplace platforms. Proven track record scaling non-brand traffic and improving lead quality through advanced technical SEO, content strategy, and cross-functional collaboration
Overview
10
10
years of professional experience
Work History
Senior SEO Manager
Gusto
01.2022 - Current
- Lead end-to-end SEO strategy for payroll & HR SaaS products, delivering 60% YoY organic growth and expanding AI-driven search visibility.
- Partner with product, engineering, and design to implement scalable SEO frameworks (structured data, internal linking, automation).
- Collaborate with multi-function teams through the SEO project lifecycle.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
SEO Manager
Upwork
01.2021 - 01.2022
- Owned SEO strategy for Upwork Project Catalog; tripled non-brand organic traffic within 8 months
- Increased organic traffic from non-brand by 3X in 5 months.
- Designed and executed technical SEO improvements in site architecture, increasing crawl efficiency and rankings for long-tail service queries
SEO Anayst
Adobe
01.2016 - 01.2021
- Directed technical SEO for Adobe Creative Cloud, scaling global traffic through automation (schema markup, geo-targeting, XML sitemaps).
- Collaboration with platform/engineering team to build SEO automation services (Schema, Geo-targeting solutions, XML sitemaps)
- Contribute to the continuous improvement of software development processes and best practices.
- Tech SEO plan and execution for Behance, optimized creative portfolio pages, managed linking tech seo and linking strategies for asset hub/gallery pages.
Education
Bachelor of Science - IT
The Global Open University
01.2011
Skills
- Strong problem-solving
- Analytical skills
- Interpersonal Skills
- Communication
- Collaboration
- Leadership
- Critical thinking
- Attention to detail
- Google analytics
- Content strategy
- Keyword research
- Keyword optimization
Websites
Timeline
Senior SEO Manager
Gusto
01.2022 - Current
SEO Manager
Upwork
01.2021 - 01.2022
SEO Anayst
Adobe
01.2016 - 01.2021
Bachelor of Science - IT
The Global Open University
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