HARIHARAN SUBRAMANIAN
Toronto,Canada
Summary
Detail-oriented Paid Social Specialist with hands-on experience planning, executing, and optimising paid and organic campaigns across Meta, Google, X, and TikTok. Proven success in managing 10+ campaigns with outstanding CPC and ROAS results. Skilled at campaign reporting, analytics, client communication, and cross-functional collaboration. Certified in performance marketing, with strong quantitative and problem-solving skills. Excited to contribute to the company's mission of delivering impactful, data-driven media experiences.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist (Part-Time)
Borderscapes Immigration
04.2024 - 09.2025
- Created and optimized 12+ Paid social campaigns, built custom audiences, and generated qualified leads and conversions while achieving exceptional CPC and ROAS.
- Optimized budgets and bidding strategies to balance cost efficiency and lead quality, achieving a 150% increase in qualified bookings.
- Developed and executed Organic social media campaigns, increasing Instagram engagement by 550% and generating over 2000+ qualified organic leads by leveraging AI-powered sales funnels.
Digital Marketing Intern (co-op placement)
World Action Foundation
06.2025 - 07.2025
- Strategically planned and executed 2 paid media campaigns, combining video content, influencer outreach, and localized targeting to significantly increase store foot traffic and sales performance.
- Conceptualized, scripted, filmed, and edited 10+ engaging creatives tailored for Meta Ads and local influence partnerships, optimizing each for audience engagement and in-store conversion.
Client Servicing Executive – Campaign management
Hogarth Worldwide
10.2022 - 07.2023
- Acted as primary liaison for Coca-Cola, Fanta, and Sprite across 70+ global creative deliverables, ensuring alignment between client expectations and internal teams.
- Coordinated digital, paid social, and broadcast projects across cross-functional teams, delivering creative campaigns on time and within scope, exceeding client expectations.
Education
PG Diploma - Advertising Media Management
Humber Polytechnic
Toronto, ON08-2025
PG Diploma - Digital and Content Marketing
York University
Toronto, ON05-2024
Bachelors in commerce - B.com
Guru Nanak College
06.2022
Skills
- Core Skills: Paid Advertising (Meta, Google, TikTok), Social Media Marketing, Lead Generation, Campaign Optimization, Content Strategy, Copywriting, Funnel Building, Retargeting, SEO Basics, Analytics & Reporting, Influencer Marketing, Video & Graphic Content Creation
- Tools: Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics, Google Tag Manager, Google Search Console, Ahrefs, Google Keyword Planner, Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), CapCut, Canva, WordPress, Shopify, Hootsuite, Buffer, Many Chat
Certification
Google Ads search certification - Skillshop
Digital marketing associate - Meta
Digital marketing certification - LinkedIn
Digital marketing - Hubspot Academy
SEO certification - Hubspot Academy
Timeline
Digital Marketing Intern (co-op placement)
World Action Foundation
06.2025 - 07.2025
Digital Marketing Specialist (Part-Time)
Borderscapes Immigration
04.2024 - 09.2025
Client Servicing Executive – Campaign management
Hogarth Worldwide
10.2022 - 07.2023
PG Diploma - Advertising Media Management
Humber Polytechnic
PG Diploma - Digital and Content Marketing
York University
Bachelors in commerce - B.com
Guru Nanak College