Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

HARIHARAN SUBRAMANIAN

Toronto,Canada

Summary

Detail-oriented Paid Social Specialist with hands-on experience planning, executing, and optimising paid and organic campaigns across Meta, Google, X, and TikTok. Proven success in managing 10+ campaigns with outstanding CPC and ROAS results. Skilled at campaign reporting, analytics, client communication, and cross-functional collaboration. Certified in performance marketing, with strong quantitative and problem-solving skills. Excited to contribute to the company's mission of delivering impactful, data-driven media experiences.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist (Part-Time)

Borderscapes Immigration
04.2024 - 09.2025
  • Created and optimized 12+ Paid social campaigns, built custom audiences, and generated qualified leads and conversions while achieving exceptional CPC and ROAS.
  • Optimized budgets and bidding strategies to balance cost efficiency and lead quality, achieving a 150% increase in qualified bookings.
  • Developed and executed Organic social media campaigns, increasing Instagram engagement by 550% and generating over 2000+ qualified organic leads by leveraging AI-powered sales funnels.

Digital Marketing Intern (co-op placement)

World Action Foundation
06.2025 - 07.2025
  • Strategically planned and executed 2 paid media campaigns, combining video content, influencer outreach, and localized targeting to significantly increase store foot traffic and sales performance.
  • Conceptualized, scripted, filmed, and edited 10+ engaging creatives tailored for Meta Ads and local influence partnerships, optimizing each for audience engagement and in-store conversion.

Client Servicing Executive – Campaign management

Hogarth Worldwide
10.2022 - 07.2023
  • Acted as primary liaison for Coca-Cola, Fanta, and Sprite across 70+ global creative deliverables, ensuring alignment between client expectations and internal teams.
  • Coordinated digital, paid social, and broadcast projects across cross-functional teams, delivering creative campaigns on time and within scope, exceeding client expectations.

Education

PG Diploma - Advertising Media Management

Humber Polytechnic
Toronto, ON
08-2025

PG Diploma - Digital and Content Marketing

York University
Toronto, ON
05-2024

Bachelors in commerce - B.com

Guru Nanak College
06.2022

Skills

  • Core Skills: Paid Advertising (Meta, Google, TikTok), Social Media Marketing, Lead Generation, Campaign Optimization, Content Strategy, Copywriting, Funnel Building, Retargeting, SEO Basics, Analytics & Reporting, Influencer Marketing, Video & Graphic Content Creation
  • Tools: Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics, Google Tag Manager, Google Search Console, Ahrefs, Google Keyword Planner, Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), CapCut, Canva, WordPress, Shopify, Hootsuite, Buffer, Many Chat

Certification

Google Ads search certification - Skillshop

Digital marketing associate - Meta

Digital marketing certification - LinkedIn

Digital marketing - Hubspot Academy

SEO certification - Hubspot Academy

Timeline

Digital Marketing Intern (co-op placement)

World Action Foundation
06.2025 - 07.2025

Digital Marketing Specialist (Part-Time)

Borderscapes Immigration
04.2024 - 09.2025

Client Servicing Executive – Campaign management

Hogarth Worldwide
10.2022 - 07.2023

PG Diploma - Advertising Media Management

Humber Polytechnic

PG Diploma - Digital and Content Marketing

York University

Bachelors in commerce - B.com

Guru Nanak College
HARIHARAN SUBRAMANIAN