HARDIK VASHISHTHA
St. Catharines,ON
Overview
3
3
years of professional experience
Work History
Crew Member
McDonalds (Part-Time)
St. Catharines, ON
11.2022 - Current
- Awarded Employee of the Month for consistently promoting and selling McDonald's promotional items and upsell products, generating $6,000 in additional monthly revenue.
- Leveraged exceptional communication skills to address customer concerns and provide effective solutions for over 500 individuals daily, enhancing customer satisfaction.
- Trained and mentored fellow team members on sales techniques and daily operational practices, contributing to a more knowledgeable and efficient team.
- Managed multiple responsibilities, including issue resolution and customer follow-ups, ensuring the highest standards of service quality were maintained.
Digital Marketing Intern
Petite Maison Montessori
Toronto, ON
01.2024 - Current
- Developed and implemented comprehensive social media strategies for Instagram, leading to a 20% increase in engagement and a 15% growth in follower count over six months.
- Curated and managed high-quality content, including posts, images, and videos, that effectively communicated the Montessori philosophy and showcased the school's programs and activities.
- Utilized tools like Google Analytics and social media insights to track campaign performance, analyze user engagement, and generate detailed reports that informed future marketing strategies.
- Enhanced website SEO through keyword optimization, regular blog updates, and backlink strategies, resulting in a 30% increase in organic traffic to the school's website.
Senior Business Research Analyst
Fuld & Company
Noida, India
01.2022 - 08.2022
- Secured an additional CAD 75,000 in contracts from a major BFSI client by leading the development of two key proposals, employing data analytics for detailed market analysis and enhancing the precision of sales strategies and client communication.
- Improved EBITDA by 30% for a Singapore-based BFSI subsidiary by leveraging Bloomberg terminals for comprehensive market data analysis. This informed market segmentation and digital marketing strategies, driving significant revenue growth.
- Developed and implemented comprehensive social media strategies across platforms such as LinkedIn. These efforts led to a 20% increase in engagement and a 15% growth in follower count over six months.
Marketing Executive
Urja Systems
Noida, India
02.2021 - 10.2021
- Increased the company's turnover by more than 30% within 5 months by identifying and converting potential customers into long-term clients through exhaustive market research and opportunity assessment.
- Enhanced company revenue streams by implementing successful cross-selling and upselling techniques, resulting in a 20% increase in average transaction value.
- Reduced the attrition rate of the company by 65% by implementing targeted organizational behavior tools, such as regularly conducting employee morale surveys to assess employees' current mindsets and addressing any grievances promptly.
Executive
Plan International Canada (Volunteer)
St. Catharines, ON
12.2022 - 02.2023
- Raised funding for Plan Canada’s girl child charity program by leveraging physical door-to-door medium to raise the food bank over USD 2000 in total
Education
MBA - Business Analytics
Brock University
St. Catharines, ON06.2024
Bachelor of Technical Education - Electronics And Computer Engineering Technology
Shiv Nadar University
Noida, India05.2018
Skills
- SQL
- Microsoft Excel (Basic and Advanced)
- Microsoft Powerpoint (Basic and Advanced)
- Google Analytics
- Social Media Marketing
- PowerBI
- Search Engine Optimization
- Customer Segmentation
- Competitor Analysis
- Market Analysis
Languages
English
Full Professional
Key Projects
- Utilized advanced SPSS statistical analysis techniques to lead high-impact digital marketing projects, applying multivariate methods such as ANOVA, Chi-Square, and Factor Analysis to synthesize consumer data, driving strategic marketing decisions through deep insights into high-volume datasets.
- Executed a text mining initiative using Python's PRAW library to extract targeted social media discourse. After meticulous data refinement and sentiment analysis with SAS Enterprise Miner, provided data-driven insights that informed digital marketing strategies and improved engagement rates.
- Leveraged Bloomberg terminals to extract comprehensive market reports, conducting in-depth research that informed strategic marketing decisions and enhanced the competitive intelligence framework of the organization.
- Analyzed website and social media performance metrics to optimize content strategies, resulting in a 20% increase in engagement and a 15% growth in follower count across multiple platforms.
Timeline
Digital Marketing Intern
Petite Maison Montessori
01.2024 - Current
Executive
Plan International Canada (Volunteer)
12.2022 - 02.2023
Crew Member
McDonalds (Part-Time)
11.2022 - Current
Senior Business Research Analyst
Fuld & Company
01.2022 - 08.2022
Marketing Executive
Urja Systems
02.2021 - 10.2021
MBA - Business Analytics
Brock University
Bachelor of Technical Education - Electronics And Computer Engineering Technology
Shiv Nadar University