Overview
Work History
Education
Skills
Languages
Key Projects
Timeline
Generic

HARDIK VASHISHTHA

St. Catharines,ON

Overview

3
3
years of professional experience

Work History

Crew Member

McDonalds (Part-Time)
11.2022 - Current
  • Awarded Employee of the Month for consistently promoting and selling McDonald's promotional items and upsell products, generating $6,000 in additional monthly revenue.
  • Leveraged exceptional communication skills to address customer concerns and provide effective solutions for over 500 individuals daily, enhancing customer satisfaction.
  • Trained and mentored fellow team members on sales techniques and daily operational practices, contributing to a more knowledgeable and efficient team.
  • Managed multiple responsibilities, including issue resolution and customer follow-ups, ensuring the highest standards of service quality were maintained.

Digital Marketing Intern

Petite Maison Montessori
01.2024 - Current
  • Developed and implemented comprehensive social media strategies for Instagram, leading to a 20% increase in engagement and a 15% growth in follower count over six months.
  • Curated and managed high-quality content, including posts, images, and videos, that effectively communicated the Montessori philosophy and showcased the school's programs and activities.
  • Utilized tools like Google Analytics and social media insights to track campaign performance, analyze user engagement, and generate detailed reports that informed future marketing strategies.
  • Enhanced website SEO through keyword optimization, regular blog updates, and backlink strategies, resulting in a 30% increase in organic traffic to the school's website.

Senior Business Research Analyst

Fuld & Company
01.2022 - 08.2022
  • Secured an additional CAD 75,000 in contracts from a major BFSI client by leading the development of two key proposals, employing data analytics for detailed market analysis and enhancing the precision of sales strategies and client communication.
  • Improved EBITDA by 30% for a Singapore-based BFSI subsidiary by leveraging Bloomberg terminals for comprehensive market data analysis. This informed market segmentation and digital marketing strategies, driving significant revenue growth.
  • Developed and implemented comprehensive social media strategies across platforms such as LinkedIn. These efforts led to a 20% increase in engagement and a 15% growth in follower count over six months.

Marketing Executive

Urja Systems
02.2021 - 10.2021
  • Increased the company's turnover by more than 30% within 5 months by identifying and converting potential customers into long-term clients through exhaustive market research and opportunity assessment.
  • Enhanced company revenue streams by implementing successful cross-selling and upselling techniques, resulting in a 20% increase in average transaction value.
  • Reduced the attrition rate of the company by 65% by implementing targeted organizational behavior tools, such as regularly conducting employee morale surveys to assess employees' current mindsets and addressing any grievances promptly.

Executive

Plan International Canada (Volunteer)
12.2022 - 02.2023
  • Raised funding for Plan Canada’s girl child charity program by leveraging physical door-to-door medium to raise the food bank over USD 2000 in total

Education

MBA - Business Analytics

Brock University
St. Catharines, ON
06.2024

Bachelor of Technical Education - Electronics And Computer Engineering Technology

Shiv Nadar University
Noida, India
05.2018

Skills

  • SQL
  • Microsoft Excel (Basic and Advanced)
  • Microsoft Powerpoint (Basic and Advanced)
  • Google Analytics
  • Social Media Marketing
  • PowerBI
  • Search Engine Optimization
  • Customer Segmentation
  • Competitor Analysis
  • Market Analysis

Languages

English
Full Professional

Key Projects

  • Utilized advanced SPSS statistical analysis techniques to lead high-impact digital marketing projects, applying multivariate methods such as ANOVA, Chi-Square, and Factor Analysis to synthesize consumer data, driving strategic marketing decisions through deep insights into high-volume datasets.
  • Executed a text mining initiative using Python's PRAW library to extract targeted social media discourse. After meticulous data refinement and sentiment analysis with SAS Enterprise Miner, provided data-driven insights that informed digital marketing strategies and improved engagement rates.
  • Leveraged Bloomberg terminals to extract comprehensive market reports, conducting in-depth research that informed strategic marketing decisions and enhanced the competitive intelligence framework of the organization.
  • Analyzed website and social media performance metrics to optimize content strategies, resulting in a 20% increase in engagement and a 15% growth in follower count across multiple platforms.

Timeline

Digital Marketing Intern

Petite Maison Montessori
01.2024 - Current

Executive

Plan International Canada (Volunteer)
12.2022 - 02.2023

Crew Member

McDonalds (Part-Time)
11.2022 - Current

Senior Business Research Analyst

Fuld & Company
01.2022 - 08.2022

Marketing Executive

Urja Systems
02.2021 - 10.2021

MBA - Business Analytics

Brock University

Bachelor of Technical Education - Electronics And Computer Engineering Technology

Shiv Nadar University

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HARDIK VASHISHTHA