Hardik Pipaliya

• Managed all cross-functional system processes and operations across the Google Cloud Security Marketing, driving efficiency and productivity.
• Managed vendor relationships and procurement processes across CSM, improving operational efficiency and reducing vendor spend.
• Oversaw marketing rhythm of business (ROB) operations, ensuring alignment with strategic goals and successful delivery of OKRs.
• Delivered actionable insights through reporting on thought leadership engagement and its impact on targeted accounts.
• Owned and optimized marketing tools across CSM (before integration), including training and enablement to maximize tool adoption and functionality.
• Developed and maintained dashboards to provide a holistic view of the GCM database, enabling precise audience targeting and campaign planning.
• Created end-to-end campaign performance dashboards, tracking metrics from lead generation to MQL conversion.
• Led the successful migration of Mandiant, Siemplify, and Chronicle databases into Google Cloud, ensuring compliance and seamless integration.
• Delivered technical solutions across marketing functions, including martech enablement, automation design, and targeted list generation.
• Managed reporting and analytics for marquee events, offering comprehensive post-event insights and funnel analysis.

My roles and responsibilities were integrated with the Google Cloud

• Email Marketing - Setting-up and executing responsive HTML/Plain-text emails with token personalization
• Database Integrity - Slice dice and maintain company database by implementing safeguards, automated workflows and tagging in Salesforce
• Website & Landing page - Create Landing pages in Marketo, Unbounce and Wordpress for marketing campaigns (webinars, events, assets etc)
• Ensure consistency of overall website look and feel, branding, navigation, content management and usability using HTML, CSS and Javascript
• Webinars - Setting-up, executing and troubleshooting issues through live webinars
• NPS Surveys - Setting-up automated NPS survey and detractor follow-up processes
• Building NPS reports and implementing online quarterly surveys through Salesforce Marketing Automation

• Successfully carried out Email marketing campaigns to promote and organize events through the use of Marketo (A/B testing campaigns)
• Reporting - Comprehensive real-time reporting of Marketing Programs from Salesforce and Marketo and Building various Dashboards in Salesforce for Reporting Marketing Performance and Sales Assist
• Marketing Automation - Responsible for maintaining, creating and implementing active and new campaigns in Marketo
• Building lead nurturing workflows, automated lead grading and SQL hand-over processes
• Building new fields and objects in Salesforce to reflect data from Marketo to help SQL process