Hardeep Kaur Saini
Vaughan,ON
Summary
Marketing and Business Development Coordinator with over 5 years of experience in professional services and transportation sectors. - Proven track record of using data-driven insights to enhance brand visibility, client engagement, and strategic growth. - Skilled in CRM management, event coordination, and developing integrated marketing campaigns. - Experienced in producing pitch materials, managing contact databases, and supporting cross-functional teams. - Committed to delivering innovative, results-oriented solutions that align with organizational goals.
Overview
12
12
years of professional experience
Work History
Marketing & Business Development Coordinator
Potter Clarkson LLP
Nottingham, UK
10.2019 - 08.2023
- Delivered actionable data insights that informed strategic business decisions and marketing initiatives
- Planned and executed client-facing events across the UK, enhancing firm visibility and engagement
- Developed marketing materials and pitch documents, improving bid quality and win rates
- Maintained CRM data integrity for 10,000+ contacts, enabling accurate targeting and segmentation
- Partnered with attorneys to research conferences and networks for business development opportunities
- Integrated new data sources into reporting tools, increasing insight quality for stakeholders
- Analyzed data from campaigns to determine effectiveness of initiatives and make recommendations for improvement.
Marketing & Commercial Assistant
Trentbarton
Nottingham, UK
06.2016 - 09.2018
- Led regional marketing campaigns targeting students and travelers, boosting service usage
- Launched the 'Young People's Project' to expand affordable travel access for youth
- Increased brand engagement by managing and optimizing social media campaigns
- Analyzed user data to improve campaign effectiveness and inform strategic planning
- Coordinated launch events for new bus routes, significantly increasing ridership
- Coordinated meetings between internal staff members and external suppliers and clients as required.
Waitstaff
Nottinghamshire Belfry Hotel
Nottingham, UK
03.2012 - 08.2017
- Delivered high-quality customer service and supported operational efficiency
- Trained new team members and optimized table service during busy periods
- Exceeded customer satisfaction by finding creative solutions to problems.
Youth Volunteer
Sikh Community & Youth Services (SCYS)
Nottingham, UK
06.2011 - 08.2011
- Helped coordinate community events and youth programs promoting engagement and inclusion
- Provided guidance, support, and resources to help youth volunteers reach their goals.
- Developed educational materials about the importance of volunteering.
Education
Master's Degree - Entrepreneurship, Innovation & Management
University of Nottingham
UKBachelor's Degree - Business Management & Marketing
University of Derby
UKCollege Diploma - Business and Information & Communication Technology
Kimberley Sixth Form
Nottingham, UKHigh School Diploma - Completed courses in English, Math, Punjabi, ICT, Media Studies
Kimberley School
Nottingham, UKSkills
- Data Analysis & Visualization
- CRM (Microsoft Dynamics, Salesforce)
- Marketing Campaigns
- Strategic Planning
- Event Management
- Business Development
- Market Research
- Social Media Strategy
- Project Coordination
- MS Office
- Crystal Reports
- GIS
- VASA
- CRM management
- Brand engagement
- Client communication
Extracurricular Activities
Active member of Sikh Community & Youth Services, organizing cultural and educational events Volunteer coordinator for local charity drives and community outreach programs Participated in university entrepreneurship clubs and innovation workshops Organized campus marketing events and social campaigns during undergraduate studies Played competitive and recreational badminton and netball
Timeline
Marketing & Business Development Coordinator
Potter Clarkson LLP
10.2019 - 08.2023
Marketing & Commercial Assistant
Trentbarton
06.2016 - 09.2018
Waitstaff
Nottinghamshire Belfry Hotel
03.2012 - 08.2017
Youth Volunteer
Sikh Community & Youth Services (SCYS)
06.2011 - 08.2011
Master's Degree - Entrepreneurship, Innovation & Management
University of Nottingham
Bachelor's Degree - Business Management & Marketing
University of Derby
College Diploma - Business and Information & Communication Technology
Kimberley Sixth Form
High School Diploma - Completed courses in English, Math, Punjabi, ICT, Media Studies
Kimberley School
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