Haoyu Zheng
Los Angeles
Overview
1
1
year of professional experience
Work History
Business Development (BD)
Ogilvy
03.2022 - 08.2022
- Contributed to Snickers’ advertising campaign and official Weibo promotions during the 2022 Winter Olympics, increasing brand exposure
- Managed marketing strategy and media placement for Extra’s new product line, optimizing outreach and engagement
- Assisted in Mobil’s exhibition booth design and large-scale event planning, ensuring brand consistency
- Negotiated and fulfilled client requirements, ensuring efficient project delivery and execution
POC
VSPN (Versus Programming Network)
06.2021 - 03.2022
- Managed Esports event coordination, including VCR production, promotional videos, event planning, and rundown execution
- Contributed to major international Esports events:
- Free Fire Southeast Asia Tournament: Over 3 million total viewers
- Tencent’s Arena of Valor (AWC): Over 1 million+ viewers across Vietnam, Thailand, India, Taiwan, and China
- Peacekeeper Elite “Men’s Cup”: Led video content coordination and replay team; peaked at 3.5 million+ concurrent viewers on Huya Live
- Extensive live broadcast directing experience, efficiently handling real-time event challenges
Education
Master - Interactive Design & Game Development
Savannah College of Art And Design (SCAD)
06-2025
Bachelor’s - Film & Media Studies
University of California, Irvine
01.2021
Skills
- Python
- C
- Unity
- Maya 3D modeling
- Photoshop
- Scriptwriting
Activities
- Event Planner & Director, If You Are the One | UC System-Wide Event, Independently planned, wrote, and directed the UCI promotional video, significantly boosting pre-event engagement, Conducted data analysis on online registrations, optimizing event strategy and participation rates, Negotiated and secured sponsorships, ensuring financial and resource support
- Eboard Member & External Affairs, Chinese Overseas Student Association (CU), Organized orientation events and corporate recruitment fairs, fostering alumni networking and career development, Led sponsorship negotiations with businesses across industries, securing funding and resources, Directed UC-wide collegiate esports tournaments, ensuring smooth operations and high-quality production, Founded the Vita Membership Card, partnering with 100+ major California businesses, including Haidilao, Laozao, Omomo, to provide international students with exclusive discounts and benefits
- Founder, Entertainment Union, Built and led a 100+ member organization focused on film, game development, theater production, and media promotion, Supervised and guided multiple creative projects, enhancing team production capabilities
Timeline
Business Development (BD)
Ogilvy
03.2022 - 08.2022
POC
VSPN (Versus Programming Network)
06.2021 - 03.2022
Bachelor’s - Film & Media Studies
University of California, Irvine
Master - Interactive Design & Game Development
Savannah College of Art And Design (SCAD)
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