Hao Liang
Toronto,ON
Summary
- Extensive work experience relevant to events planning, offline and online marketing, public relationships, commercial videos shooting, and copywriting
- Excellent organizational skills, time management, communication skills, interpersonal skills, and problem- solving ability
- Having a good commend of computer software, and familiarity with social media platforms
Overview
4
4
years of professional experience
Work History
Marketing Intern
Aweek Marketing
05.2023 - 08.2023
- Participated as a live shooting assistant in more than 10 shootings. Major responsibilities were preparing props and a general list of props; setting up lightings, equipments, and products during the shootings; editing videos using Adobe Premiere
- Designed and implemented monthly promotional plan individually through shooting the products, designing posters and posting on instagram to drive foot traffic
- Edited out three product videos individually; Had lots of experience in using Premiere, Photoshop, Jianying, Canva, Chatgpt
- Completed an interview script individually all the way from preparing and combining research information, organizing discussion meetings to attentively ask questions that can lead the conversation better
New Media Operation
MANYOU International Travel Service
06.2021 - 09.2021
- Utilized social medias to promote brand and company awareness, and cooperated with colleagues to design and organize propagandistic plans
- Shot and edited 10+ themed short videos that reached 1,000+ clicks in a single short video, posted videos weekly on 10+ different media platforms for reaching a wider audience
- Monitored the real-time marketing situation on media platforms, anticipated in the meetings to develop new publicity plans and adjust marketing strategies
- Connected with influencers via online searching and analysis, for instance, travel bloggers to gain celebrity endorsement and complete contracts with 10+ influencers, and participated in offline events to drive company visibility
Photographer, Vice Director
HEJUN Business School
05.2021 - 06.2021
- Divided 72 hours of shooting tasks into phased goals, integrated the video contents combining the events themes, and uploaded 20+ videos in time
PR intern
Archetype
08.2020 - 11.2020
- Assisted to complete product communication activities, and maintained media relations for improving corporate image
- Operated and managed 5+ new media accounts through updating and posting 100+ promoted tweets based on the hot topics, completed public opinion monitoring to collect latest news
- Sorted out news events and backstage data, and analyzed data to generate targeted reporting
- Organized the activity for Programmer’s Day, including video shooting and lyrics writing, obtained 20000+ views and 300+ engagement, and supported the media management to gain long term good relationship with media platform
Vice Director
EDUA Creative Workplace Camp
09.2019 - 10.2019
- Investigated the background of the product to design good eggs brand, and developed three sets of personalized
products relying on the needs of different age groups - Applied experience and skills in photography to write scripts and plan advertising film, analyzed the marketing
strategies to attract potential customers, and completed a hybrid of online and offline promotion
Photographer
Handan Pepper Music Festival Handan
08.2019 - 09.2019
- Communicated with colleagues from different departments, assigned daily shooting tasks, and finished the post- processing production including screening photos, adjusting lights, etc for best results
Education
Bachelor of Arts - Applied Economics
Queen's University
Kingston, ON11.2023
13th Elite Business Training - Business
HEJUN Business School
Beijing, China05.2021
Skills
- Adobe Photoshop
- Adobe Premiere Pro
- MS Office (Word, Excel, PowerPoint)
- Canva
- ChatGPT
Additional Information
- Awards& Honors: , Dean’s Honour List (2019-2020, 2020-2021)
Hobbies
- Photography
- Tennis
- Snowboarding (CASI Level 1)
- Scuba Diving
- Folk Singing （Level 10）
- International registered Senior bartender
Timeline
Marketing Intern
Aweek Marketing
05.2023 - 08.2023
New Media Operation
MANYOU International Travel Service
06.2021 - 09.2021
Photographer, Vice Director
HEJUN Business School
05.2021 - 06.2021
PR intern
Archetype
08.2020 - 11.2020
Vice Director
EDUA Creative Workplace Camp
09.2019 - 10.2019
Photographer
Handan Pepper Music Festival Handan
08.2019 - 09.2019
Bachelor of Arts - Applied Economics
Queen's University
13th Elite Business Training - Business
HEJUN Business School
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