Hanyu (Andy) Yang
Toronto, ,Canada
Summary
Qualitative Abilities：
Possesses strong logical thinking and analytical skills, with basic problem-solving capabilities, enabling the resolution of business issues and operations. Demonstrates excellent interpersonal communication and international collaboration abilities. Adept at quickly adapting to new environments and concepts, exhibiting strong time management, execution capabilities, and problem-solving skills.
Overview
5
5
years of professional experience
Work History
Marketing Analyst, Workplace Education Program
Altesse Cashmere
01.2023 - 01.2023
- Engaged with market research team to analyze high-end fashion industry in Canada and examine how companies engage with direct consumers
- Ideated strategies to help company's brand expand its sales channel, focusing on retail potential with low implementation costs
- Applied critical thinking skills to conduct primary and secondary market research; composed detailed implementation plan with quantitative goals and timelines
UTM Abroad
10.2022 - 10.2022
- Gained multicultural perspective while developing understanding of European corporate culture and unique local office habits
- Explored challenges of managing cross-cultural professional environments; acquired knowledge of strategies to adapt management theories to ensure successful applications in international settings
- Engaged and networked with social entrepreneurs and leaders in global industries including geothermal energy and tourism
Integrated Marketing Analyst
Shanghai Juyu Network Technology Co., Ltd.
04.2021 - 07.2021
- Developed and implemented marketing plans for renowned watch brands including Carl F. Bucherer, Longines and Tissot on various platforms such as Little Red Book, TikTok and Weibo
- Gathered and analyzed brand requirements to design effective marketing campaigns; developed over 500 posts generating average readership of over 1,000 users to achieve brand development goals
- Introduced Longines Conqueror to consumers by organizing customer meetings at aquariums across different Chinese cities
- Created business plans and project management plans to define milestones and guide account managers
Student Consultant
04.2018 - 04.2018
- Supported pitching and fundraising efforts to aid local non-profit organization Sheena's Place in gaining public awareness; conducted in-depth interviews to obtain understanding of various forms of eating disorders and charity's mission
- Prepared educational documents while delivering multiple presentations across campus, raising over $1,100 from university students for charity within 3-week period
Education
Master of Financial Accountability - Financial Accountability
York University
Toronto, ON12.2024
Bachelor of Commerce -
University of Toronto Mississauga
Toronto, ON07.2023
Skills
Technical Proficiencies: MS Word, MS PowerPoint & MS Excel, including formulas and visualizations
Professional Skills: Financial reporting, accounting principles, business decision-making, data collection, analysis and visualization, stakeholder management, trend analysis, social media marketing, project management, market segmentation, brand management & campaign implementation
Research Skills:
- Specialization, leadership, and comprehensive professional quality
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Marketing Analyst, Workplace Education Program
Altesse Cashmere
01.2023 - 01.2023
UTM Abroad
10.2022 - 10.2022
Integrated Marketing Analyst
Shanghai Juyu Network Technology Co., Ltd.
04.2021 - 07.2021
Student Consultant
04.2018 - 04.2018
Master of Financial Accountability - Financial Accountability
York University
Bachelor of Commerce -
University of Toronto Mississauga
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