Hans Greenawalt
Sacramento
Summary
I am a motivated professional with a demonstrable record of helping organizations meet their goals. My positive attitude, team player mindset and attention to detail have helped me succeed in a variety of fast-paced environments. I take my work seriously, and approach every undertaking - managing marketing projects, developing new marketing content, and planning and executing events - with enthusiasm, diligence, and positivity.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Operations Manager
Lucky Buddy Petcare
07.2017 - 05.2024
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Achieved higher employee retention rates by fostering a positive work environment and providing opportunities for professional growth.
Event Coordinator
WEAVE
01.2019 - 10.2019
- Coordinating and leading events
- Most recently at WEAVE, I oversaw the planning and execution of the organization's Annual Walk a Mile in Her Shoes event from securing permits to working with vendors and training volunteers
- Since the event was cancelled due to rain, I had to create a different 'Shoe-Over' Event as an alternative to allow participants to continue raising funds, sponsors and vendors to be featured and community support to continue
- The revamped block party themed 'Shoe-Over' helped to revitalize the event as well as garner new participants and sponsor interest
Event Manager
BarkHappy
07.2017 - 10.2019
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Streamlined event planning processes by implementing efficient project management strategies.
- Implemented innovative event themes and designs to create memorable experiences for attendees.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Developed marketing materials and promotional campaigns to maximize event attendance and visibility.
Community Engagement Specialist
California Museum
11.2017 - 01.2019
- Implemented new engagement strategies to spearhead outreach to local organizations with underserved populations
- Developed and maintained relationships with stakeholders interested in our cause to create special programming and events that resonated with untapped community groups
- These new partnerships increased total facilities rental revenue, secured events with upwards of 350 people, and grew awareness of the Museum within the community
- Enhanced community relations by organizing and executing outreach programs and events.
- Developed strategic plans to improve overall community involvement, resulting in stronger relationships between stakeholders.
- Coordinated and implemented various community engagement activities.
- Established partnerships with local businesses and organizations for increased community engagement opportunities.
Marketing Specialist
IKEA
01.2006 - 10.2017
- Spearheading large marketing projects
- In the support of multiple IKEA grand opening events around the country, I led teams of localized Marketing Specialists to define and execute marketing strategies
- I led bi-weekly calls to review progress, finalize deliverables, and ensure timelines were being met
- I also oversaw event vendor management with entertainment, food and beverage providers, and equipment companies, and selected and partnered with a non-profit beneficiary
- The six grand openings I led received positive feedback from management while ensuring strong community awareness and profitable operations
- Leading media relations
- Spending over a decade leading marketing for IKEA, I developed an expertise in developing and coordinating outreach via TV, radio, print, and online outlets
- I pitched relevant and timely stories to local media, managed paid media budgets to maximize ROI, and cultivated positive working relationships with on-air and production personnel
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Cultivated partnerships with influencers, amplifying brand presence across digital platforms.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
Education
Bachelor Of Arts - Communications
The Evergreen State College
Olympia, WASkills
- Problem-solving
- Team leadership
- Operations management
- Customer service
- Interpersonal communication
- Strategic planning
- Schedule management
- Client relations
Cover Letter
Dear Hiring Manager,, As a client who has always had a good experience at A Therapeutic Alternative, your business was one that came to top of mind when I was thinking of places I would like to apply. I have worked in retail and customer facing roles for over twenty years and would like to reenter it in a different setting. After taking time off of full-time work to care for my elderly mother with dementia in Pennsylvania, I am ready to return to work and take on a new opportunity. Please accept my resume for your consideration., I am a motivated professional with a demonstrable record of helping organizations meet their goals. My positive attitude, team player mindset and attention to detail have helped me succeed in a variety of fast-paced environments. I take my work seriously, and approach every undertaking - managing marketing projects, developing new marketing content, and planning and executing events - with enthusiasm, diligence, and positivity., Spearheading large marketing projects, In the support of multiple IKEA grand opening events around the country, I led teams of localized Marketing Specialists to define and execute marketing strategies. I led bi-weekly calls to review progress, finalize deliverables, and ensure timelines were being met. I also oversaw event vendor management with entertainment, food and beverage providers, and equipment companies, and selected and partnered with a non-profit beneficiary. The six grand openings I led received positive feedback from management while ensuring strong community awareness and profitable operations., Coordinating and leading events, Most recently at WEAVE, I oversaw the planning and execution of the organization's Annual Walk a Mile in Her Shoes event from securing permits to working with vendors and training volunteers. Since the event was cancelled due to rain, I had to create a different 'Shoe-Over' Event as an alternative to allow participants to continue raising funds, sponsors and vendors to be featured and community support to continue. The revamped block party themed 'Shoe-Over' helped to revitalize the event as well as garner new participants and sponsor interest., Developing new community partnerships, During my time at the California Museum, I implemented new engagement strategies to spearhead outreach to local organizations with underserved populations. I developed and maintained relationships with stakeholders interested in our cause to create special programming and events that resonated with untapped community groups. These new partnerships increased total facilities rental revenue, secured events with upwards of 350 people, and grew awareness of the Museum within the community., Leading media relations, Spending over a decade leading marketing for IKEA, I developed an expertise in developing and coordinating outreach via TV, radio, print, and online outlets. I pitched relevant and timely stories to local media, managed paid media budgets to maximize ROI, and cultivated positive working relationships with on-air and production personnel., My strong communication skills and proficiency working with diverse groups allow me to move with ease among people of varied backgrounds and different levels of responsibility. I have the utmost respect for confidentiality, and approach sensitive matters with discretion and tact. I am especially skilled at keeping operations running smoothly and efficiently in the midst of changes to technologies, procedures, or personnel., I look forward to talking with you more about how my skills can grow your business. Please don't hesitate to contact me with any questions. Thank you for your time and consideration., Sincerely, Hans Greenawalt
Affiliations
Volunteer
Certification
Certificate in Marketing
Timeline
Event Coordinator
WEAVE
01.2019 - 10.2019
Community Engagement Specialist
California Museum
11.2017 - 01.2019
Operations Manager
Lucky Buddy Petcare
07.2017 - 05.2024
Event Manager
BarkHappy
07.2017 - 10.2019
Marketing Specialist
IKEA
01.2006 - 10.2017
Bachelor Of Arts - Communications
The Evergreen State College
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