Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
Generic

Hannah Treadway

TORONTO,ON

Summary

Dynamic and results-driven Area Sales Manager with over 5 years of experience in Cannabis Sales. Recognized for exceptional organizational skills, unwavering dependability, and a positive attitude that drives success. Expertise in managing multiple priorities and surpassing sales targets by leveraging strong interpersonal skills, effective time management, and astute problem-solving abilities. Demonstrated proficiency in consultative selling, cannabis education, market research, and delivering unparalleled customer service. Committed to fostering robust client relationships, driving sales growth, and consistently achieving outstanding results.

Overview

5
5
years of professional experience

Work History

Territory Manager

FIGR
12.2023 - Current
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Spearheaded successful sales strategies for existing and new products across specified territory.

Regional Sales Manager

Stigma Grow
06.2023 - 11.2023

As a Sales Regional Sales Manager, I achieved rapid sales growth within the first four weeks, elevating weekly revenues from $50-75K to $150-200K on average. I successfully launched a high-impact cannabis event in downtown Toronto, resulting in a $50K revenue increase post-launch. My role also involved cultivating quality relationships with retail store managers to achieve sales and service targets, while developing data-driven sales strategies based on consumer trends and market dynamics. I skillfully recruited top-tier professionals to enhance the sales team's performance and actively maintained market awareness through participation in cannabis conferences and tradeshows. My marketing expertise was evident in orchestrating successful campaigns that expanded our customer base. In collaboration with 300+ vendors, I capitalized on emerging sales opportunities, established strong relationships with key decision-makers to boost sales, introduced new products, and increased profits. My business acumen extended to market expansion strategies, sales forecasting, and objective-driven process optimization. I devised tactics to target new customers in prioritized markets and prepared and delivered compelling sales presentations. My consistent achievement of sales quotas contributed to the company's overall success. Additionally, I played a pivotal role in developing sales strategies based on consumer trends and market conditions, coordinating new product launch events, and increasing brand awareness through marketing, demonstrations, and promotions. I provided valuable training and resolved customer complaints, fostering loyalty and enhancing operations.


Area Sales Manager

HEXO/RedeCan
10.2021 - 06.2023
  • Collaborated with over 300 vendors across Ontario and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Introduced new products to meet customer demand and increase profits.
  • Grew businesses by adopting market expansion strategy to serve different customer needs.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Formulated tactics and strategies to target new potential customers within prioritized markets.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Executed proven strategies to hit sales quota and help company achieve goals.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Coordinated new product launch events, in-store pop-ups and product knowledge sessions.
  • Managed a team of Brand Ambassadors and coordinated pop-up sales events.
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Accompanied and trained new sales reps in field for ride-alongs to teach, observe and work one-on-one.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Approached in-store customers and interacted in natural conversation with goal of developing brand loyalty.

Marketing Coordinator/Education Lead

Relm Cannabis Co.
05.2021 - 10.2021
  • Managed workflow between staff, creating educational cannabis slide shows, planning and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed team calendars and scheduled weekly product knowledge events for budtenders.
  • Maintained complete database of files, licensed producer contacts and project materials.

Dispensary Technician

Relm Cannabis
11.2019 - 10.2021
  • Scheduled educational presentations and pop-up events to enhance Budtender's cannabis knowledge.
  • Maintained program files, records, databases and websites to gather research and prepare education slide-shows.
  • Developed a cannabis curriculum and training program for new Budtenders.
  • Developed partnerships with small businesses and licensed producers to increase support and gain resources.
  • Maintained strict inventory controls for regulatory compliance across dispensary operations. Properly trained in store opening/closing, COVA and dutchie.

Education

Certificate - Cannabis Quality Assurance

Academy of Applied Pharmaceutical Science
Toronto, ON
03.2021

Diploma of Cannabis Cultivation And Edible Process - Cannabis Applied Science

Academy of Applied Pharmaceutical Sciences
Toronto, ON
02.2021

Skills

  • Cannabis Marketing
  • Cannabis Sales
  • Sales Reporting
  • Sales Presentations
  • Social Media Management
  • Cannabis Marketing
  • Territory Sales Management
  • Direct sales
  • SOPs
  • Marketing and Advertising
  • Solution Selling
  • Sales Processes
  • Account Management
  • Relationship Building
  • Extensive Personal Network
  • Opportunities Identification

References

Charlie Bowman 

CEO of HEXO/RedeCan 

Charlie.Bowman@hexo.com


Joel Brown

National Sales Director at ROSE Life Science 

Joel.Brown@hotmail.com


Cindy Burke 

Business Development Partner at CanMar

cindynewstart@gmail.com

Timeline

Territory Manager

FIGR
12.2023 - Current

Regional Sales Manager

Stigma Grow
06.2023 - 11.2023

Area Sales Manager

HEXO/RedeCan
10.2021 - 06.2023

Marketing Coordinator/Education Lead

Relm Cannabis Co.
05.2021 - 10.2021

Dispensary Technician

Relm Cannabis
11.2019 - 10.2021

Certificate - Cannabis Quality Assurance

Academy of Applied Pharmaceutical Science

Diploma of Cannabis Cultivation And Edible Process - Cannabis Applied Science

Academy of Applied Pharmaceutical Sciences
Hannah Treadway