Hannah Lee

• Lead the App Modernization go-to-market (GTM) strategy for Enterprise Americas , driving multi-billion-dollar cloud adoption initiatives through AI-powered modernization, cloud-native transformation, and large-scale legacy migration programs.
• Serve as a senior leader on the Enterprise Americas GTM leadership team , shaping App Modernization strategy and influencing executive stakeholders across sales, engineering, and partner orgs to align priorities, drive execution, and deliver transformative customer outcomes at scale.

Led GTM strategy and execution for Azure App Innovation across the US, Canada, and LATAM, managing a $1.1B business and driving cross-functional alignment to deliver transformative AI and app modernization solutions at scale. Collaborate with executive leadership to shape market expansion, product innovation, and organizational growth.

• Drove multi-regional GTM strategy that integrated AI-driven app modernization with core business objectives, delivering $13.37M in net-new pipeline and growing coverage from 15% to 69% in just two quarters, directly influencing business outcomes across three continents.
• Led high-impact cross-functional teams across Sales, Product, Marketing, Customer Success and Engineering to align execution and create scalable, data-driven sales programs. Orchestrated a $10.07M net-new pipeline in a single quarter, optimizing resource allocation and accelerating go-to-market motions.
• Spearheaded AI adoption - defined and integrated AI-led solutions into GTM strategies, empowering teams to leverage AI for modernizing customer applications and accelerating enterprise transformation across verticals.
• Influenced C-suite executives and business partners through high-level strategic recommendations, quarterly performance reviews, and market insights - shaping investment and resource allocation decisions that contributed to 50% faster committed-to-close rates and strategic growth in key markets.
• Orchestrated large-scale business transformation by leading end-to-end GTM operations, including market analysis, competitive positioning, and sales enablement, ensuring the success of all stages from product launch to post-launch analysis.
• Fostered a culture of ownership and collaboration - drove alignment across matrixed teams to break down silos, prioritize initiatives, and execute with speed and accountability, scaling operations while maintaining high employee engagement and performance.
• Built and nurtured senior stakeholder relationships, establishing myself as a trusted advisor to senior executives, helping shape business and GTM strategies that drove organizational growth and success.

• Drove 400 %+ adoption of Azure Digital & App Innovation by creating and executing national GTM and product marketing strategy—serving as Azure Business Group Team Lead with direct oversight of 8+ interns and coaching of student Connects.
• Built App Innovation business from the ground up , scaling from zero sellers to a high-performing field organization of 20+ sellers and 43+ technical architects across Canada. Created integrated Infra, Data & AI cross-sell plays within Enterprise accounts.
• Launched a market-defining GTM strategy , identifying market trends and competitive insights to shift Azure App Innovation in Canada from #7 to #1 in Enterprise & PaaS segments—first region worldwide to achieve this milestone.
• Delivered transformative business growth : increased Azure App Innovation revenue by +158%, Kubernetes by +342%, DevOps by +231%, and Serverless by +332%—by defining KPIs, driving execution excellence, and optimizing performance.
• Cultivated high-impact partnerships and culture : won FY21‑1H & FY22‑2H “Sub-wide Culture Creator” awards and FY23‑2H “Partner's Best Partner” for connecting hundreds of Canadian sellers with Red Hat and VMware to strengthen joint GTM efforts and drive ecosystem success.

• Developed strategic account plans that aligned to client goals, driving revenue growth, product adoption, and long-term partnerships across key verticals.
• Partnered with senior executives (VPs of HR, CMOs) to turn data and market trends into actionable brand and talent strategies that supported business objectives.
• Led full sales cycles and collaborated cross-functionally to deliver multi-channel campaigns, uncover new opportunities, and outpace competitive threats.

• Exceeded multi-million-dollar cloud targets – managed $15M+ Azure consumption and $5M+ Developer Tools quotas; achieved 146% of Azure consumption, 95% of DevTools licenses, and 114% of Azure DevOps services. Only seller in Canada to exceed 100%.
• Designed and executed strategic GTM plays – evangelized DevOps and modern cloud practices to enterprise, public sector, and corporate clients across 350+ accounts (spanning 3 time zones); positioned Microsoft versus competitors through collaborative ecosystem execution.
• Influenced C‑level decision-making – developed strategic cloud transformation plans with CIOs, CTOs, and IT Directors; built and managed a robust sales pipeline across verticals, adapting to depressed DevTools demand and oil & gas industry headwinds.
• Scaled via cross-functional partnership – collaborated with PMM, TAM, Partner, AM, and engineering teams to mobilize resources, enable field execution, and accelerate adoption—delivering sustained over performance despite challenging market dynamics.
• Owned territory and market penetration strategy – led full sales cycle execution across Public Sector, Enterprise, and Corporate segments; consistently delivered high-impact outcomes through disciplined pipeline management, forecasting, and client relationship nurturing.