Public Relations graduate with a BA in Sociology and Media Studies, experienced in social content creation, trend research, and performance analysis. Spirited about creative storytelling and connecting with audiences.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Sales Manager/ Social Media Coordinator
Skye Flowers
05.2025 - Current
Researched TikTok and Instagram trends to generate content ideas, hooks, and captions.
Created Instagram Reels, applying relevant hashtags and keywords for reach.
Track engagement and performance metrics to refine strategy.
Coordinate the scheduling of digital content aligned with seasonal campaigns.
Engage with a community of 18K+ followers, and gather audience insights.
Public Relations Intern
Brown and Cohen
05.2024 - 08.2024
Monitored media coverage and cultural trends to support client campaigns.
Researched and analyzed online conversations to identify brand opportunities.
Created pitch decks and reports, translating insights into clear recommendations.
Drafted and proofread communications for brand alignment.
Education
Bachelor of Arts - Sociology
UNIVERSITY OF GUELPH
Guelph, ON
06-2023
Some College (No Degree) - Public Relations - Corporate Communications
SENECA POLYTECHNIC
Toronto, ON
Skills
Analytics and performance tracking
Canva
Content creation (hooks, captions, video concepts)
Data visualization
Google Workspace (Docs, Sheets, Slides, Drive)
Media monitoring and analysis (Google Alerts, MRP, Meltwater)
Microsoft Office
SEO and keyword research
Social media strategy and trend tracking (TikTok, Instagram)
Adaptive
Analytical thinking
Collaborative team player
Creative problem-solving
Culturally perceptive
Fast learner with curiosity for tools and trends
Organized project planner
Strong written and verbal communication
Self-motivated and independent worker
Certification
Hootsuite Platform Certification, 11/01/23
Social Media Marketing Certification - Hootsuite, 11/01/23
WordPress 5 Essential Training - LinkedIn, 10/01/23
Professional Development
Initiated informational interviews with professionals in communications and content strategy.
Researched social media trends through Instagram, TikTok, LinkedIn.
Built and maintained structured productivity via Google Sheets to optimize self-directed project management.