HANNA TOPP
Toronto,Canada
Summary
Public Relations graduate with a BA in Sociology and Media Studies, experienced in social content creation, trend research, and performance analysis. Spirited about creative storytelling and connecting with audiences.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Sales Manager/ Social Media Coordinator
Skye Flowers
05.2025 - Current
- Researched TikTok and Instagram trends to generate content ideas, hooks, and captions.
- Created Instagram Reels, applying relevant hashtags and keywords for reach.
- Track engagement and performance metrics to refine strategy.
- Coordinate the scheduling of digital content aligned with seasonal campaigns.
- Engage with a community of 18K+ followers, and gather audience insights.
Public Relations Intern
Brown and Cohen
05.2024 - 08.2024
- Monitored media coverage and cultural trends to support client campaigns.
- Researched and analyzed online conversations to identify brand opportunities.
- Created pitch decks and reports, translating insights into clear recommendations.
- Drafted and proofread communications for brand alignment.
Education
Bachelor of Arts - Sociology
UNIVERSITY OF GUELPH
Guelph, ON06-2023
Some College (No Degree) - Public Relations - Corporate Communications
SENECA POLYTECHNIC
Toronto, ONSkills
- Analytics and performance tracking
- Canva
- Content creation (hooks, captions, video concepts)
- Data visualization
- Google Workspace (Docs, Sheets, Slides, Drive)
- Media monitoring and analysis (Google Alerts, MRP, Meltwater)
- Microsoft Office
- SEO and keyword research
- Social media strategy and trend tracking (TikTok, Instagram)
- Adaptive
- Analytical thinking
- Collaborative team player
- Creative problem-solving
- Culturally perceptive
- Fast learner with curiosity for tools and trends
- Organized project planner
- Strong written and verbal communication
- Self-motivated and independent worker
Certification
- Hootsuite Platform Certification, 11/01/23
- Social Media Marketing Certification - Hootsuite, 11/01/23
- WordPress 5 Essential Training - LinkedIn, 10/01/23
Professional Development
- Initiated informational interviews with professionals in communications and content strategy.
- Researched social media trends through Instagram, TikTok, LinkedIn.
- Built and maintained structured productivity via Google Sheets to optimize self-directed project management.
Timeline
Sales Manager/ Social Media Coordinator
Skye Flowers
05.2025 - Current
Public Relations Intern
Brown and Cohen
05.2024 - 08.2024
Bachelor of Arts - Sociology
UNIVERSITY OF GUELPH
Some College (No Degree) - Public Relations - Corporate Communications
SENECA POLYTECHNIC