Summary
Overview
Work History
Education
Skills
Certification
Professional Development
Websites
Timeline
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HANNA TOPP

Toronto,Canada

Summary

Public Relations graduate with a BA in Sociology and Media Studies, experienced in social content creation, trend research, and performance analysis. Spirited about creative storytelling and connecting with audiences.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Sales Manager/ Social Media Coordinator

Skye Flowers
05.2025 - Current
  • Researched TikTok and Instagram trends to generate content ideas, hooks, and captions.
  • Created Instagram Reels, applying relevant hashtags and keywords for reach.
  • Track engagement and performance metrics to refine strategy.
  • Coordinate the scheduling of digital content aligned with seasonal campaigns.
  • Engage with a community of 18K+ followers, and gather audience insights.

Public Relations Intern

Brown and Cohen
05.2024 - 08.2024
  • Monitored media coverage and cultural trends to support client campaigns.
  • Researched and analyzed online conversations to identify brand opportunities.
  • Created pitch decks and reports, translating insights into clear recommendations.
  • Drafted and proofread communications for brand alignment.

Education

Bachelor of Arts - Sociology

UNIVERSITY OF GUELPH
Guelph, ON
06-2023

Some College (No Degree) - Public Relations - Corporate Communications

SENECA POLYTECHNIC
Toronto, ON

Skills

  • Analytics and performance tracking
  • Canva
  • Content creation (hooks, captions, video concepts)
  • Data visualization
  • Google Workspace (Docs, Sheets, Slides, Drive)
  • Media monitoring and analysis (Google Alerts, MRP, Meltwater)
  • Microsoft Office
  • SEO and keyword research
  • Social media strategy and trend tracking (TikTok, Instagram)
  • Adaptive
  • Analytical thinking
  • Collaborative team player
  • Creative problem-solving
  • Culturally perceptive
  • Fast learner with curiosity for tools and trends
  • Organized project planner
  • Strong written and verbal communication
  • Self-motivated and independent worker

Certification

  • Hootsuite Platform Certification, 11/01/23
  • Social Media Marketing Certification - Hootsuite, 11/01/23
  • WordPress 5 Essential Training - LinkedIn, 10/01/23

Professional Development

  • Initiated informational interviews with professionals in communications and content strategy.
  • Researched social media trends through Instagram, TikTok, LinkedIn.
  • Built and maintained structured productivity via Google Sheets to optimize self-directed project management.

Timeline

Sales Manager/ Social Media Coordinator

Skye Flowers
05.2025 - Current

Public Relations Intern

Brown and Cohen
05.2024 - 08.2024

Bachelor of Arts - Sociology

UNIVERSITY OF GUELPH

Some College (No Degree) - Public Relations - Corporate Communications

SENECA POLYTECHNIC
HANNA TOPP