Hanna Rodríguez
Toronto,Canada
Summary
Results-driven Strategic Marketing Consultant, adept at developing strategies that enhance brand visibility and market share. Skilled in organizational analysis and performance evaluation to generate actionable insights and deliver strategic recommendations that drive operational efficiency and business growth.
Overview
4
4
years of professional experience
Work History
Strategic Marketing Consultant
Chulada Studio
01.2024 - 10.2025
- Develop data-driven marketing strategies to increase demand, brand visibility, and market share
- Analyzed business processes, organizational structures, and performance metrics to assess operational efficiency
- Improve CRM usage and customer lifecycle management strategies
- Conducted market, financial, and operational research to support strategic decision-making
- Evaluated the performance of strategies and initiatives using key performance indicators (KPIs)
- Prepare executive-level reports, dashboards, and strategic recommendations
Junior Business Consultant
Servicios de Distribución Total de México S.A. de C.V.
02.2022 - 12.2023
- Analyze end-to-end distribution processes, including procurement, warehousing, logistics, and last-mile delivery
- Identify cost-reduction opportunities across the supply chain and distribution operations
- Assess inventory management practices to optimize stock levels, and reduce shrinkage
- Implement performance metrics to track efficiency, cost, and service quality
Marketing & Sales Intern
ACTNET Digital Money and Payments
06.2021 - 12.2021
- Conducted competitive analysis within the digital payments ecosystem
- Developed contact databases and followed up with service providers
- Collaborate with cross-functional teams (operations, finance, and logistics) to align strategy and execution
- Supported data collection, synthesis, and statistical analysis
Education
Bachelor of Business Administration -
University of The Incarnate Word
United States of America01-2023
Master's Degree - Digital Marketing and E-commerce
Universidad UTEL
MexicoSkills
- Organizational analysis and business diagnostics
- Business process evaluation and improvement
- Market, financial and operational research
- Performance analysis using KPIs and business metrics
- Executive reporting
- Strategic recommendations
Languages
- Spanish, Native
- English, Advanced
Timeline
Strategic Marketing Consultant
Chulada Studio
01.2024 - 10.2025
Junior Business Consultant
Servicios de Distribución Total de México S.A. de C.V.
02.2022 - 12.2023
Marketing & Sales Intern
ACTNET Digital Money and Payments
06.2021 - 12.2021
Bachelor of Business Administration -
University of The Incarnate Word
Master's Degree - Digital Marketing and E-commerce
Universidad UTEL