Hang Nguyen

Lead end-to-end commercial strategy and sales planning across major Canadian retail channels, driving alignment between Sales, Finance, Marketing and Supply Chain on growth priorities

Acting as a key commercial partner to senior leadership, influencing go-to-market and investment decisions across a multi-million-dollar portfolio

• Translated annual business plans into in-year commercial actions, delivering +10% Net Sales growth and sustained market share gains across 13 consecutive periods in 2025.
• Influenced senior stakeholder decision on assortment, and innovation decisions via cross‑functional gate processes, resulting in top‑3 innovation rankings for Sensodyne Clinical White and Pronamel Kids
• Owned pricing, promotion, and trade investment decisions, enhancing promotional efficiency, improving base fundamentals, and contributing to a 4.5 bps margin improvement
• Led cross‑functional initiatives to create and execute channel‑specific pack formats across Costco, Dollarama, and hard discount channel, driving 180 bps household penetration growth for Sensodyne two years in-a-row and delivering +21% sales growth at Costco with 62% incremental volume contribution.

• Enhanced revenue operation efficiency by implementing sales and marketing automation technologies to streamline processes.
• Optimized conversion rates through refinement of B2B and B2C revenue generation streams, increasing overall revenue potential.

• Implemented integrated customer acquisition plans utilizing SEM, display, social media, and email campaigns to drive engagement.
• Optimized campaign performance to achieve consistent success across diverse industries in U.S. and Canada.

• Executed go-to-market strategy that surpassed $42 million business goal in 2019, achieving 33% annual growth.
• Collaborated with cross functional teams to launch $130,000 innovation campaign, generating $7.6 million in sales over two months and achieving 25% revenue growth.
• Managed team of 4 to evaluate promotion budget allocation, leading to $400,000 optimization.
• Analyzed $200,000 trade investment plan over three months to transform promotions, increasing liquid milk category revenue by 20%.

• Orchestrated a 7-member sales team to deliver a $13 million competitive business of home care and personal care categories, exceeded sales target by more than 13% for 3 years in-a-row -
• Led cross-functional team of 10 in category development and shopper marketing projects, maximizing customer support and driving 5.5% market share growth over 2 consecutive years
• Received the Unilever Global Award twice for pioneering a new selling model and leading 2 Sustainable Living Plan projects in 2017 and 2018.

• Achieved 8.5% sales growth in $30 million business over 2 consecutive years through effective growth planning and supplier negotiations on costs and trade support maximization
• Led team of 3 to analyze inventory and present profit-maximizing plans to department director, resulting in 2.2% margin optimization within 24 months