Hana Mathe
Los Angeles
Summary
Strategic Senior Product Manager with 7 years of experience spanning ecommerce and digital services, leading initiatives that optimize subscription and payment experiences, and drive engagement through data-driven product strategy. Adept at turning complex business challenges into scalable, user-centric solutions that balance operational efficiency with customer delight.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Product Lead
American Honda Motor Co.
03.2025 - Current
- Serve as the lead Product Owner for a payment and subscription platform migration that’s modernizing subscription billing infrastructure across Honda’s mobile digital services.
- Use behavioral data and customer feedback tools (Amplitude, Qualtrics, Appbot) to drive improvements in payment recovery and retention by launching features such as automated dunning, targeted promotional incentive campaigns, and streamlined cancellation and refund workflows.
- Lead cross-functional delivery of the end-to-end customer subscription journey across web and mobile, partnering with UX, Engineering, Finance, and key business stakeholders to translate strategy into intuitive experiences that met conversion, activation, and retention KPIs.
Product Manager
FabFitFun
01.2021 - 06.2024
- Took over end-to-end ownership of the payments and subscription roadmap, leading core revenue, billing, and fulfillment platforms for a high-scale subscription e-commerce business.
- Led the new merch drop-ship platform integration, successfully supporting over $30M in annual revenue within the first year of implementation, and reducing manual operational overhead for the program by 80% across internal teams.
- Led a cross-functional initiative to automate the order creation workflow for the warehouse, reducing manual engineering support by 90%, and saving 24 hours in the order processing SLA.
- Conducted ongoing market research and collaborated with UX, CX, Legal, and Engineering to design a new and improved user-facing cancellation flow focused on boosting member retention.
- Partnered with CX to design a comprehensive internal admin tool that streamlines customer account management (including processing refunds, order cancellations, and updating account information from a single interface), improving customer response time by nearly 65% for order-related inquiries.
Jr. Product Manager
FabFitFun
02.2019 - 01.2021
- Automated core operational workflows that enabled the business to reliably run and scale weekly e-commerce sale events, reducing manual dependency on Engineering and reclaiming ~100 hours of support capacity per quarter.
- Designed and implemented a new order-tagging process integrated with the WMS to prioritize white-glove orders, improving customer satisfaction KPIs and reducing fulfillment-related escalations by 20%.
- Demonstrated quick problem-solving skills by efficiently troubleshooting and resolving bugs in the web and app checkout flow, ensuring smooth functionality and uninterrupted operations for customers.
CX Coordinator- WH and Operations
FabFitFun
11.2016 - 02.2019
- Built a strong foundation in customer empathy and operations by working directly with customer issues and translating recurring pain points into process improvements.
- Analyzed and reported recurring shipping-related customer contact trends (packing errors, damages, replacements) to surface systemic issues and inform operational improvements.
- Implemented new operational processes for replacements, lost shipments, and damages, improving resolution efficiency while maintaining appropriate inventory controls.
- Proactively identified customer pain points and equipped CX teams with clear guidance, workflows, and responses, improving customer satisfaction and consistency at scale.
Education
B.A. - Communication
Saint Mary's College of California
05.2015
Skills
- Product lifecycle management
- Project management
- Roadmap development
- Agile
- A/B testing
- Product analytics
Certification
- Product Manager Certification, Product School, 2024
- Product Management: Transforming Opportunities into Great Products, Stanford, 2025
Timeline
Senior Product Lead
American Honda Motor Co.
03.2025 - Current
Product Manager
FabFitFun
01.2021 - 06.2024
Jr. Product Manager
FabFitFun
02.2019 - 01.2021
CX Coordinator- WH and Operations
FabFitFun
11.2016 - 02.2019
B.A. - Communication
Saint Mary's College of California