Hana Kmeyha
Montréal,Canada
Summary
Creative strategist and content lead with expertise in driving B2C brand growth through video-first campaigns and multi-platform storytelling. Demonstrated success in managing content pipelines from scripting to production oversight, ensuring alignment with client strategies. Strong ability to build client relationships and adapt to dynamic environments, resulting in impactful content performance.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing & Client Strategy Manager
Keystonemedias
Montréal, QC
08.2024 - Current
- Led content marketing initiatives for over 10 clients, driving engagement across platforms.
- Managed client relationships from onboarding to delivery, translating business objectives into content frameworks.
- Directed video shoots aligning with visual strategy and platform trends.
- Built strong client partnerships, enhancing retention and encouraging feedback to optimize content performance.
- Collaborated with videographers, editors, and Founders to produce high-impact campaigns rapidly.
- Conducted market research and competitive analysis to identify trends and adapt strategies promptly.
- Oversaw organic social media operations, including content planning and community engagement on Instagram, TikTok, and LinkedIn.
- Produced performance-driven content utilizing audience insights and SEO best practices.
- Tracked content KPIs and content performance, delivering actionable insights to iterate creative strategy, and improve ROI.
- Contributed to early-stage sales enablement efforts by prospecting leads, conducting outreach to support pipeline growth.
- Built internal workflow tools and content tracking systems to support campaign execution and improve collaboration across creative, production, and client teams.
Assistant Project Manager
Montréal Heart Institute
Montréal, QC
05.2023 - 08.2024
- Lead cross-functional teams in planning, executing, and monitoring projects to ensure on-time delivery, and adherence to quality standards.
- Ensured client satisfaction through consistent communication, providing updates on progress, and addressing concerns promptly.
- Actively participated in weekly project reviews with senior management to discuss progress updates, challenges faced, potential solutions, and future plans.
- Enabled accurate project tracking by maintaining up-to-date schedules, status reports, and budgets in project management software.
- Supported process reviews and implemented improvements to enhance operational workflows.
Client Relations Associate
Spa William Gray
Montréal, QC
08.2021 - 05.2022
- Coordinated schedules and provided high-quality customer service, driving client retention and satisfaction.
Banking Relations Associate
Bank of Montréal
Montréal, QC
05.2021 - 08.2021
- Managed client inquiries with professionalism, resolving issues promptly and improving customer satisfaction.
Education
Certificate - Digital Marketing
York University
Toronto, ON07.2024
Bachelor of Science - Biology
University of Montréal
Montréal, QC01.2022
Skills
Content strategy, creative direction, social media strategy, UGC production, B2C marketing, campaign management, video strategy, KPI tracking, trend analysis, cross-functional collaboration, content calendars, and brand positioning
Certification
- HubSpot Marketing
- Google Ads Search Certifications
- Google Analytics
Languages
French-English-Arabic
Timeline
Marketing & Client Strategy Manager
Keystonemedias
08.2024 - Current
Assistant Project Manager
Montréal Heart Institute
05.2023 - 08.2024
Client Relations Associate
Spa William Gray
08.2021 - 05.2022
Banking Relations Associate
Bank of Montréal
05.2021 - 08.2021
Certificate - Digital Marketing
York University
Bachelor of Science - Biology
University of Montréal
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