Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Hamza Kalavadwala

Toronto,Ontario

Summary

Results-driven Digital Marketing Manager with 10 years of experience leading CRM strategies and omnichannel campaigns that drive traffic, engagement, and conversions across digital platforms. Proven ability to collaborate cross-functionally to develop targeted lifecycle marketing strategies, build high-performing campaigns, and optimize customer engagement across email, social, paid media, and web. Adept at analyzing behavioral data, maintaining customer database health, and leveraging 1st-party data to increase ROI and support strategic business goals. Highly skilled in campaign logic, A/B testing, reporting, and multi-platform execution.

Overview

11
11
years of professional experience

Work History

Marketing Consultant

Accenture
07.2024 - Current
  • Developed and implemented CRM-focused digital marketing strategies to drive traffic, engagement, and conversions across email, social media, and paid media channels.
  • Partnered with internal stakeholders and client-side teams to define customer segments and identify opportunities for pilot and recurring lifecycle campaigns.
  • Designed multi-channel customer journeys with targeted messaging based on customer behavior, lifecycle stage, and segmentation to improve retention and reactivation.
  • Led execution of CRM campaigns with performance-focused messaging and personalized incentives (e.g., offers, coupons), while ensuring consistent delivery across transactional and marketing communications.
  • Defined campaign logic including inclusions/exclusions, contact frequency caps, and channel preferences to optimize customer experience and avoid fatigue.
  • Built and maintained audience data for prospecting, lookalike, retargeting and retention initiatives—resulting in a measurable lift in ROAS and customer engagement.
  • Monitored omni-channel behavior shifts between in-store and online activities; shared insights with cross-functional teams to refine strategies and meet AOP goals.
  • Created performance and customer database reports to support executive reporting.
  • Worked with agency partners and operational teams to ensure QA, manage deployment and track KPIs.
  • Supported marketing budget and strategic alignment with broader business and product objectives.

Digital Marketing Manager

American University of Sharjah
08.2018 - 08.2022
  • Directed integrated marketing strategies to elevate brand awareness and drive student recruitment across regional and international markets.
  • Managed SEO/SEM campaigns, paid media, CRM, and landing page optimization with consistent YoY growth in leads and enrollments.
  • Partnered with 5,000+ stakeholders to align messaging across digital channels (social, web, events, email) with the brand's tone and objectives.
  • Led agency collaborations on campaign development, media planning, and creative briefing.
  • Oversaw campaign performance reporting, data analysis, and lead attribution to inform strategic planning.
  • Managed marketing budget and ensured compliance, accurate financial reporting, and campaign profitability.
  • Managed Social Media Pages including Facebook, Instagram, TikTok, Snapchat and YouTube.

Senior Digital Marketing Executive

First Abu Dhabi Bank
08.2014 - 07.2018
  • Managed digital campaigns for product launches including the Dubai Parks and Resorts Credit Card, achieving high market engagement.
  • Led development of campaign microsites, social media presence, SEO/SEM strategy, and performance dashboards.
  • Collaborated with content, legal, and tech teams to ensure compliance, brand alignment, and conversion optimization.
  • Executed full-funnel campaigns across Facebook, Instagram, Google Ads, and CRM platforms.
  • Developed internal reporting and executive summaries of marketing KPIs, trends, and ROI analyses.
  • Built strong agency and vendor relationships, ensuring timely delivery and budget adherence.
  • Recognized for team leadership and nominated for multiple internal awards for campaign success.

Education

Master of Science - International Marketing - Digital Marketing

Heriot Watt University
Dubai, United Arab Emirates
08-2019

Bachelor of Science - Marketing And Advertising

American University of Sharjah
Sharjah, United Arab Emirates
02-2014

Skills

    CRM & Performance Marketing: Customer Lifecycle Campaigns Retention & Reactivation ROAS Optimization
    Platforms & Tools: Google Ads, Meta Ads Manager, Campaign Monitor, Mailchimp, HubSpot, Workfront Salesforce
    Analytics & Reporting: Google Analytics A/B Testing KPI Dashboards Executive Reporting
    Data & Segmentation: Audience Building Lookalike & Suppression Logic Segmentation Strategy
    Certifications: Google Certified (2024) Meta Certified (2024)
    Soft Skills: Strategic Thinking Cross-Functional Collaboration Project Management Stakeholder Engagement

Accomplishments

  • Managed a Portfolio of clients with a Quarterly revenue of 15 million US Dollars.
  • Helped increase Return on Investment/ Return on Ads Spends by 6 times.
  • Nurtured relationships with over 5,000 companies and clients including vendors and agencies.
  • Handled email portfolio of 500,000 customers using tools like Campaign Monitor, Zapier and MailChimp.

Timeline

Marketing Consultant

Accenture
07.2024 - Current

Digital Marketing Manager

American University of Sharjah
08.2018 - 08.2022

Senior Digital Marketing Executive

First Abu Dhabi Bank
08.2014 - 07.2018

Master of Science - International Marketing - Digital Marketing

Heriot Watt University

Bachelor of Science - Marketing And Advertising

American University of Sharjah

Similar Profiles

CREATE PROFILE
Hamza Kalavadwala