Hamza FANADI
Brossard,QC
Summary
Seasoned E-commerce and Account Manager with over 5 years of experience in enhancing online store performance and managing key client relationships across diverse industries. Skilled in leveraging data-driven marketing strategies to boost sales, increase customer loyalty, and optimize conversion rates. Demonstrated success in developing and executing brand and marketing campaigns that significantly increase market share and customer engagement. Adept at navigating market dynamics to advise businesses on competitive positioning and growth opportunities.
Overview
9
9
years of professional experience
Work History
Account Manager
Booking.com
CASABLANCA, MOROCCO
02.2023 - 02.2024
- Build and maintain strong, relationships with partners
- Analyze data to identify growth opportunities
- Regularly communicate with partners to discuss their performance and identify areas for improvement
- Advise partners on pricing strategies, promotions, and inventory management to maximize their booking potential
- Provide partners with advice on improving their visibility and conversion rates
- Stay informed on industry trends and market dynamics
- Identified upselling and cross-selling opportunities
- Share insights and best practices with partners to help them stay competitive
- Collaborate with internal teams to improve products and services
Brand Manager FMCG
Jumia Group
06.2022 - 12.2022
- Developed and executed brand strategies to boost awareness, market share, and customer loyalty
- Planned and managed marketing campaigns across channels
- Conducted market research and competitive analysis to identify trends and opportunities; used insights to shape brand strategy
- Collaborated with internal teams, including content and design, to ensure consistent brand messaging
- Tracked KPIs for brand health, campaign success, and sales; prepared and presented regular performance reports to senior management
Key Account Manager
Jumia Group
06.2021 - 06.2022
- Developed and executed strategic plans for key accounts to drive online sales and achieve business objectives
- Developed data-driven strategies to enhance the profitability of existing product lines
- Identified opportunities for upselling and cross-selling digital products, and negotiated terms to exceed targets
- Optimized listings, pricing, and PPC for key accounts, driving sales velocity with data
- Monitored and analyzed account performance metrics, including online sales and customer satisfaction, to identify trends and areas for improvement
- Oversaw the entire marketing campaign lifecycle
- Prepared and presented reports on account performance, detailing progress, challenges, and opportunities
- Managed internal & external collaborators
E-Commerce Manager
Freelance
ABU DHABI, U.A.E
08.2018 - 06.2020
- Developed and executed comprehensive digital marketing campaigns across multiple channels
- Managed online store growth through strategic development and execution of e-commerce initiatives (SEO, PPC, content marketing…)
- Analyzed data and customer behavior to optimize website user experience (UX) and conversion rates (CR)
- Developed and implemented conversion funnels to maximize user acquisition and sales
Technical Engineer
Etihad Airways
ABU DHABI, U.A.E
03.2015 - 04.2018
- Oversee scheduled and unscheduled maintenance to ensure aircraft meet safety and regulatory requirements.
- Diagnose and resolve technical issues on aircraft systems, avionics, engines, and other components.
- Ensure all maintenance activities comply with aviation regulations, manufacturer requirements, and Etihad Airways policies.
- Maintain detailed records of maintenance work, repairs, and modifications; prepare reports for regulatory bodies.
Education
Certificate of Technical Studies - Aeronautical Engineering
Higher College of Technology
08-2017
BBA - Specialized in Digital Marketing And E-commerce
Toulouse Business School
03.2015
Skills
- Managing client relationships and ensuring their needs are met, aiming for long-term satisfaction and retention
- Analyzing market data to predict industry trends, helping businesses adapt and stay competitive
- Enhancing user experience to boost visitor conversion rates
- Educating clients on product use, services, or systems to maximize their value and efficiency
- Identifying new business opportunities, markets, or partnerships to drive growth and increase revenue
- Planning and executing campaigns to promote products or services, increasing visibility and engagement
- Compiling data and insights into structured, clear reports for stakeholders to assess performance and make informed decisions
- Turning potential clients (leads) into actual customers through strategic communication and engagement
- Analyzing sales data to track performance, identify trends, and find areas for improvement
- Planning, executing, and closing projects efficiently while managing resources, timelines, and budgets
- Using data to generate insights, helping businesses make data-driven decisions and optimize strategies
- Working with different departments (eg, marketing, sales, and product teams) to achieve common business goals
- Engaging in discussions with clients or partners to reach mutually beneficial agreements on sales terms
References
References available upon request.
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Arabic
Native/ Bilingual
German
Limited
Timeline
Account Manager
Booking.com
02.2023 - 02.2024
Brand Manager FMCG
Jumia Group
06.2022 - 12.2022
Key Account Manager
Jumia Group
06.2021 - 06.2022
E-Commerce Manager
Freelance
08.2018 - 06.2020
Technical Engineer
Etihad Airways
03.2015 - 04.2018
Certificate of Technical Studies - Aeronautical Engineering
Higher College of Technology
BBA - Specialized in Digital Marketing And E-commerce
Toulouse Business School
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