HAMZA ABDULLAH

S4 Capital - Media Monks

• Spearheading organizational leadership in paid search and SEO, driving alignment across teams and clients with overarching business goals.
• Managing a team of paid search practitioners, fostering professional growth, and cultivating a high-performing, collaborative culture.
• Leading strategic decision-making processes, leveraging data-driven insights to shape short- and long-term organizational priorities.
• Navigating high-level industry trends and explaining their impacts on clients.
• Assisting the sales team with pre-sales proposal responses, technical demos, and marketing efforts.
• Implementing scalable processes and products across a rapidly growing organization.
• Offering strategic architectural insight and guidance for clients' comprehensive digital advertising strategies.
• Collaborating closely with account management trainers to facilitate internal and external system training.
• Providing technical expertise for account managers looking to activate new opportunities for their clients.
• Ensuring accountability across project teams, delivering high-quality and timely work that exceeds baseline content and deadline expectations across defined scopes of work.
• Develop and manage project plans (team member allocation, timelines, budget deliverables)
• Spearheaded innovative approaches to resource allocation and strategic planning.

• Managing a team of 3 paid search practitioners
• Planning, developing and executing search campaigns with an ongoing strategic optimization
• Primary escalation points for all client and most internal team matters related to paid products like advanced strategy and in-depth analysis, billing reconciliation, and product training
• Advanced company innovation, product adoption, and learning regarding industry trends, betas and data.
• Created attribution models for various clients to prove the value of paid search effects.
• Working directly with clients to update campaigns, report performance, handle contracts and IO’s.
• Performed technical SEO audits on new and existing client sites.
• Designed and developed Data Studio dashboards to eliminate manual reporting and provide real-time analytics for clients.
• Working closely with the creative agency to ensure we are following best practices from search standpoint and implemented RSA’s across all accounts.

• Paid search programs including strategic approaches, bid

recommendations, execution details, budgets/accounting, and overall goal achievement.

• Handle Paid Search campaigns with quarterly budgets of

approx. Greater than 2M dollars.

• Evaluated campaigns performance analytics based on clients primary KPI.
• Actively contribute to corporate initiatives, automation projects, process changes, and rollouts.
• Build, or assist in crafting POVs, standard methodologies, and key process documentation.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

• Lead a team of 4 freelancers – content writers, graphic designs and SEO specialists
• Managed 10 Paid search accounts and 3 SEO accounts
• Developed paid & organic focused strategy campaigns for clients to achieve their monthly targets
• Created a monthly/quarterly report for all paid media efforts
• Provided suggestions on content and design for all landing pages development
• Created an integrated solution for both SEM channels (Paid search and SEO)
• Analyzed campaigns by CTR, CPC, Keywords, bounce rates, organic ranking and creatives
• Executed Facebook, Instagram and Twitter campaigns