Summary
Overview
Work History
Education
Skills
Additional Information
Honours and Awards
Timeline
Generic
Haluchi Ezeiruaku

Haluchi Ezeiruaku

Summary

Pharmacist experience in project management and optimizing operations, leading cross-functional teams to deliver complex projects on time and within budget. Skilled in strategic planning, risk management, stakeholder engagement, and process improvement. Adept at managing multiple projects simultaneously, ensuring alignment with organizational goals and customer expectations. Seeking a challenging and rewarding position that leverages my expertise and offers opportunities for professional growth.

Overview

15
15
years of professional experience

Work History

Key Account Manager - Cardiology

Servier
11.2021 - Current
  • Implemented consultative selling, effective customer solutions, and a strategic territory business plan to secure high-value accounts and achieve a 15.3% increase in MS vs. SPLY.
  • Facilitated access, built, and developed credible relationships with several no-see tier-A physicians resulting in my territory currently ranked 1st in national cardiovascular sales and achieving 113% of May YTD sales target, with a growth of 48.5% vs. LY.
  • Pioneered innovation with the introduction of the dynamic patient profile CRM feature, which enabled patient profile customization, leading to a more productive call experience with HCPs.

Medical Representative

Servier
03.2020 - 07.2021
  • Successfully developed, implemented, and updated a territory business plan which led to surpassing the sales target by 108.7% and achieving a growth of 31.7% YoY for the Cardiology portfolio.
  • Analyzed territory to identify new opportunities and strengthen relationships with pharmacies and target physicians, which resulted in exceeding the sales target by 128.9% and achieving a growth of 30.7% growth YoY for the OTC portfolio.
  • Cross-functional collaboration with the sales team and MSL to organize virtual accredited CMEs and OLAs for target HCPs in my territory.
  • Delivered key product messages while facilitating access and building trustful relationships with target HCPs which led to several first-time prescriptions from target physicians.

Sales Representative, Primary Care

Merck
06.2018 - 11.2019
  • Created and implemented a comprehensive territory business plan for the diabetes and asthma portfolio while collaborating with a cross-functional team resulting in a 9% growth YTD 2019 vs. SPLY for the diabetes portfolio.
  • Exceeded the 2018 sales target by achieving 101% of sales and 13% growth YoY for the diabetes portfolio, surpassing the 12% growth objective.
  • Achieved 103% of sales target and 16% growth YoY for the Asthma portfolio exceeding the 12% growth objective for 2018 and achieved a 7% growth YTD 2019 vs. SPLY.

Marketing and Sales Estimator

AC Waterjet
03.2018 - 05.2018
  • Utilized competitive intelligence to increase brand awareness and demand by developing and executing an online customer engagement plan.
  • Developed and implemented a pricing strategy by utilizing market research data and offering other value-added services leading to a 35% growth in sales.
  • Planned and executed an operations optimization and business development strategy that resulted in a 45% decrease in average wait times for orders.

Business Management Consultant

OnFrontiers
06.2015 - 01.2018
  • Independently provided consultation and training to clients in the healthcare and FMCG sector on strategy, business development, GTM strategy, sales and operations planning, marketing, and market access.
  • Developed and implemented CRM roadmaps as well as private and public sector stakeholder mapping and engagement strategies.

Commercial Director / Country Lead

Merck Sharp & Dohme
10.2014 - 05.2015
  • Achieved a 45% growth YoY in revenue by overseeing commercial operations, performance metrics tracking, developing and executing business development strategies, forecasting, and optimizing market access while reporting to the Vice President, Africa.
  • Achieved a 25% growth in operating income by optimizing expenses, strategic P&L management, budgeting, and vendor management.
  • Achieved the first-ever inclusion of the human papillomavirus (HPV) vaccine Gardasil in the 2015 National Health Insurance Scheme (NHIS) drug formulary by developing and executing a strategic public sector stakeholder engagement plan.
  • Achieved the first-ever inclusion of a first-line HAART regimen to the National Agency for the Control of AIDS (NACA) tender program.

Associate Director, Business Unit Manager

Merck Sharp & Dohme
05.2014 - 09.2014
  • Developed and led the field execution of brand and commercial strategies for the HIV, hepatitis, and anti-infective portfolio by utilizing market research, clinical and industry trend data analysis, market share, price realization, competitive analysis, and win/loss tracking while also collaborating with the medical, compliance, and legal departments to review and approve promotional materials and patient support programs.
  • Developed a key account strategy that ensured the fast penetration and adoption of MSD's vaccine and anti-infective portfolio leading to substantial growth and the establishment of trustful business relationships in key accounts.
  • Identified and formulated strategies to meet the business development aspirations of both the public and private healthcare sectors while providing market insight into customer organizations, perceptions, programs, needs, and priorities.
  • Developed and managed annual budgets by strategically driving revenue growth, producing business operating plans, business performance reports, talent management updates, and innovative cost-saving measures.
  • Achieved a 95% growth of the Hospital and Specialty Care Business vs SPLY by planning and leading the execution of marketing and sales strategies, key account management, tracking field force activities, and facilitating field force training and coaching while providing timely and proactive progress updates to the Commercial Director for West Africa.

Sales Manager

Merck Sharp & Dohme
12.2012 - 04.2014
  • Achieved a 135% growth in sales vs SPLY by developing, implementing, and tracking a strategic business plan for the diabetes and Asthma portfolio while also managing the allocation and utilization of field resources such as samples and discounts.
  • Achieved a 98% field sales execution of all relevant SFE KPIs such as call rate, coverage, share of voice, and call frequency
    to target physicians and pharmacists by inspiring and coaching a highly motivated team.
  • Achieved a 100% field sales execution of post-launch HCP engagement activities such as journal club meetings, CMEs and webcasts which served as a platform to liaise with target customers and develop meaningful relationships.
  • Developed, implemented, and tracked a National key account strategy that resulted in a 95% account penetration rate, increased repeat purchases, and the establishment of formidable business partnerships.
  • Led the sales force in the successful planning and flawless execution of 3 National product launches which were held across ten different locations while also managing the development and execution of all post-launch branded communications.
  • Pioneered, developed, and successfully implemented a CRM roadmap that led to a 97% field force adoption rate by verifying the HCP database, undergoing a customer S&T exercise and optimizing the CRM user interface.

Regional Sales Manager - Pharma

Reckitt Benckiser
11.2011 - 11.2012
  • Led, motivated and coordinated the activities of a team of 10 territory managers and 5 medical representatives in eastern and northern Nigeria to implement customer-centric brand strategies and a business development plan that grew the healthcare business by 7% TMS, 55% IMS YTD and 73% TMS, 63% IMS YTD vis-à-vis SPLY in eastern and northern Nigeria respectively.
  • Successfully launched the world’s leading anti-reflux brand, across the country and established the pharma portfolio's footprint in the retail channel and hospitals for the first time, with an 80% penetration rate in 6 months.
  • Managed annual sales budgets by strategically driving in-market sales growth, producing detailed annual business operating plans, business performance reports, and talent management updates which cut costs by 15% and increased sales revenue by 31% in the first quarter.
  • Increased customer reach and ROI by 25% and 50% respectively by facilitating the recruitment, onboarding, and training of new healthcare sales representatives while also ensuring adequate real-time performance monitoring and mentoring of the entire salesforce under my purview.

Medical Sales Representative

AstraZeneca
10.2009 - 10.2011
  • Achieved 146% of sales target and 25% growth YoY for the dyslipidemia portfolio.
  • Achieved 130% of sales target and 19% growth YoY for the Cardiovascular portfolio.
  • Achieved the highest SFE KPI quantitative targets and qualitative assessments in the Sub-Saharan Africa region.
  • Assumed full responsibility for promoting AstraZeneca’s specialty care and oncology products to target HCPs in my assigned territory.
  • Built formidable relationships with KOLs and other relevant stakeholders in all Key Accounts.
  • Coordinated the planning and execution of product launches and CME programs.

Superintendent Pharmacist -National Youth Service

Federal Road Safety Commission
08.2008 - 08.2009

Education

MBA - Marketing and International Business Management

University of Wales
Cardiff, United Kingdom
2014

Bachelor of Pharmacy -

University of Nigeria
2006

Project Management Professional -

Project Management Institute
06.2023

Accreditation -

Council For Continuing Pharmaceutical Education
2019

Corporate Strategy And Competitiveness

Harvard Business School
2011

Skills

  • Project Management
  • SFE / CRM
  • Strategic Thinking
  • Stakeholder Management
  • Business Acumen
  • Stakeholder Management
  • Effective Time Management
  • Communication & Presentations
  • Business Planning & Development
  • Relationship Building
  • Cross-functional Collaboration

Additional Information

  • HONOURS AND AWARDS , MSD Africa Special Achievement Award (2014) AstraZeneca Sub-Saharan Africa Sales Force Effectiveness Award (2010) Kings College Award for Exemplary Exhibition of Honesty (1998)

Honours and Awards

  • SERVIER CANADA SAX Awards (2022) Lixiana - KAM of the Year Ontario East / Atlantic
  • SERVIER CANADA SAX Awards (2022) Region of the Year
  • MSD Africa Special Achievement Award (2014)
  • AstraZeneca Sub-Saharan Africa Sales Force Effectiveness Award (2010)
  • Kings College Award for Exemplary Exhibition of Honesty (1998)

Timeline

Key Account Manager - Cardiology

Servier
11.2021 - Current

Medical Representative

Servier
03.2020 - 07.2021

Sales Representative, Primary Care

Merck
06.2018 - 11.2019

Marketing and Sales Estimator

AC Waterjet
03.2018 - 05.2018

Business Management Consultant

OnFrontiers
06.2015 - 01.2018

Commercial Director / Country Lead

Merck Sharp & Dohme
10.2014 - 05.2015

Associate Director, Business Unit Manager

Merck Sharp & Dohme
05.2014 - 09.2014

Sales Manager

Merck Sharp & Dohme
12.2012 - 04.2014

Regional Sales Manager - Pharma

Reckitt Benckiser
11.2011 - 11.2012

Medical Sales Representative

AstraZeneca
10.2009 - 10.2011

Superintendent Pharmacist -National Youth Service

Federal Road Safety Commission
08.2008 - 08.2009

MBA - Marketing and International Business Management

University of Wales

Bachelor of Pharmacy -

University of Nigeria

Project Management Professional -

Project Management Institute

Accreditation -

Council For Continuing Pharmaceutical Education

Corporate Strategy And Competitiveness

Harvard Business School

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Haluchi Ezeiruaku