Hailey McFadden
Peterborough,ON
Summary
Experienced relationship builder with expertise in event management and B2B sales. Detail-oriented with strong communication and project management skills. Demonstrated ability to handle multiple tasks in fast-paced environments. Proactive problem-solving and process optimization to support team objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Member Relations Coordinator
Ontario Waterpower Association
09.2024 - Current
- Manage membership database, communications, and annual billing
- Lead member recruitment and retention initiatives
- Conduct market research and develop marketing materials
- Support event planning and delivery for Power of Water Canada and other events
- Foster strategic partnerships with other organizations
- Lead member-based committees and contribute to strategic priorities.
Member Engagement Coordinator
Peterborough Kawartha Chamber of Commerce
04.2024 - 09.2024
- Acquire, retain, and engage approximately 1,000 members
- Prospect and secure new members
- Onboard new members and explain membership benefits
- Manage trade shows and assist in event planning.
- Built and maintained relationships with community organizations.
Vendor Show Coordinator
Lindsay Agricultural Society
12.2022 - 04.2024
- Plan and execute vendor shows
- Executed the company's first bridal show featuring over 30 vendors, a fashion show, and raffle prizes.
- Develop media strategies, increasing engagement and participation
- Manage vendor relations and address concerns
- Implement post-event improvements from feedback
- Collaborate with vendors, volunteers, and staff.
- Set and achieved company defined sales goals and budgets
- Built relationships with business owners and community to promote collaboration.
Wine Country Concierge
Andrew Peller Limited
06.2022 - 08.2023
- Build and upsell cross-property itineraries
- Collaborate with industry partners for tours and hotel bookings
- Enhance customer experience through wine tasting and education.
- Sold the most wine club memberships in the department for 2 consecutive weeks.
- Created welcoming and comfortable environment for guests.
- Responded to guest inquiries to maximize guest satisfaction.
District Sales Manager
Canadian Federation of Independent Business
07.2021 - 06.2022
- Conduct door-to-door sales and renewals of memberships
- Offer partnership programs for various business services
- Ensure compliance with labor and safety standards.
- Maintained a retention rate of 88% YOY
Store Manager
The Mobile Shop
07.2019 - 07.2021
- Manage sales team to achieve targets
- Provide exceptional customer service
- Develop and implement sales strategies
- Recruit and train new staff members.
- Completed point of sale opening and closing procedures.
- Managed inventory control, cash control, and store opening and closing procedures.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Events and Entertainment Manager
Ovarian Cancer Canada
11.2017 - 10.2019
- Plan and execute fundraising events
- Recruit volunteers and arrange entertainment
- Engage local politicians and community members for event participation.
- Developed strong communication and organizational skills through working on group projects.
Education
Bachelor of Arts - History
Trent University
Peterborough, ONSkills
- Relationship building
- Member retention
- Community Relationship Building
- Event planning and execution
- Event logistics management
- Vendor management
- Fundraising
- Sponsorship management
- Conceptualizing new events and fundraising projects
- Social media management
- Web Content Creation
- B2B sales
- Budget management
- Performance Tracking
- Problem-Solving
Certification
WSET 1, 07/01/22, Present
Languages
English
Native or Bilingual
French
Professional Working
Timeline
Member Relations Coordinator
Ontario Waterpower Association
09.2024 - Current
Member Engagement Coordinator
Peterborough Kawartha Chamber of Commerce
04.2024 - 09.2024
Vendor Show Coordinator
Lindsay Agricultural Society
12.2022 - 04.2024
Wine Country Concierge
Andrew Peller Limited
06.2022 - 08.2023
District Sales Manager
Canadian Federation of Independent Business
07.2021 - 06.2022
Store Manager
The Mobile Shop
07.2019 - 07.2021
Events and Entertainment Manager
Ovarian Cancer Canada
11.2017 - 10.2019
WSET 1, 07/01/22, Present
Bachelor of Arts - History
Trent University
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