IB Commercial – Next Best Offer (NBO) Analytics
- Lead analytics for IB Commercial 'Next Best Offer' initiative, leveraging historical client data to optimize offer timing and relevance through data-driven decision-making.
- Apply Markov chain modeling using transition probabilities to analyze client state movement, and predict optimal cross-sell opportunities.
- Build and analyze transition matrices, tenure-based segmentation, and cross-sell insights for commercial banking clients.
- Generate Next Best Offer (NBO) recommendations to support commercial client engagement, and revenue optimization.
IB Commercial – Intake Process Analytics (Power BI)
- Lead development of Power BI dashboards for IB Commercial Banking intake process, providing operational visibility and performance tracking
- Translate business requirements into actionable KPIs and interactive visualizations