Summary
Overview
Work History
Education
Skills
Certification
Websites
References
Timeline
Generic

HAILEY KEZAMA

Regina,Canada

Summary

Marketing professional with extensive experience in creative advertising, strategic planning, and project management. Proven track record in leading successful campaigns and enhancing client engagement. Excels in leading cross-functional collaboration to drive business growth and optimize marketing initiatives.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Brand Business Partner

Farm Credit Canada
Regina, SK
03.2024 - Current
  • Lead campaigns and marketing tactics, overseeing creative team management.
  • Provide brand consultation to internal partner groups on marketing initiatives, such as advertising campaigns (digital and traditional), marketing tactics, events, and promotional strategies.
  • Working cross-functionally with teams to identify opportunities and create strategies that will drive the success of the program and/or initiative.
  • Collaborate with stakeholders to identify business opportunities and develop strategies.
  • Analyze market trends to guide decision-making and improve client services.
  • Proactively manage project timelines and resources to ensure timely delivery of initiatives.
  • Cultivated relationships with key stakeholders to increase collaboration across departments.
  • Engaged proactively with business functions to understand needs, filter suggestions and communicate needs to help improve business outcomes.
  • Recognized process gaps inherent in current systems and developed strategies to overcome current issues and prepare effectively for expected changes.

Account Planner

The Phoenix Group
Regina, SK
03.2022 - 03.2024
  • Directed advertising campaigns and marketing initiatives, guaranteeing timely, budget-conscious delivery.
  • Developed strategic marketing plans to enhance brand positioning and client engagement.
  • Collaborated with creative teams to create impactful advertising campaigns and materials.
  • Facilitated client meetings to gather insights and align on project objectives and deliverables.
  • Onboarded new clients by gathering necessary paperwork and hosting process and workflow optimization meetings.
  • Developed promotional strategies, and wrote campaign briefs to align with client objectives.

Media Planner & Buyer

The Phoenix Group
Regina, SK
01.2021 - 03.2022
  • Developed traditional media plans (OOH, radio, TV, print) through audience research and strategic recommendations.
  • Collaborated on digital media initiatives (Meta, Google, X, Display, Programmatic, etc) for improved strategic efficiencies
  • Utilized media software including Vividata, Lens, and Google Analytics to gather current market data.
  • Analysed market trends to inform media buying strategies and optimize campaign performance.
  • Established and maintained relationships with vendors in to enhance collaboration and service delivery.
  • Presented media plans and insights to clients, ensuring alignment with marketing goals.
  • Monitored campaign performance metrics to adjust strategies and maximize reach.
  • Collaborated with creative teams to ensure cohesive messaging across multiple channels.
  • Negotiated vendor contracts regularly to secure optimal rates for clients.

Marketing Analyst

SaskTel
Regina, SK
03.2019 - 01.2021
  • Developed product and service promotions, including campaign briefs and communication plans.
  • Collaborated with cross-functional teams to develop marketing strategies and campaigns.
  • Conducted competitive analysis to inform pricing and product positioning decisions.
  • Created internal and external communications for sales initiatives, process improvements, and customer experience.
  • Led creation of sales initiatives based on competitive analysis and market activity.
  • Presented insights and recommendations to senior management for strategic planning sessions.

Education

BBA - Marketing

University of Regina, Paul J Hill School of Business
Regina, SK
05.2019

Skills

  • Project management
  • Strategic planning
  • Solutions-oriented problem solver
  • Team leader
  • Detail-oriented
  • Negotiation and conflict resolution
  • Client engagement
  • Campaign management
  • Presentation skills

Certification

  • Project Management Institute - PMP Training

References

References available upon request.

Timeline

Brand Business Partner

Farm Credit Canada
03.2024 - Current

Account Planner

The Phoenix Group
03.2022 - 03.2024

Media Planner & Buyer

The Phoenix Group
01.2021 - 03.2022

Marketing Analyst

SaskTel
03.2019 - 01.2021

BBA - Marketing

University of Regina, Paul J Hill School of Business

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HAILEY KEZAMA