Hailey H Lee
Los Angeles
Summary
Fashion is the most impactful universal language, bridging diverse cultures and ideas. Inspiration is drawn from the beauty of nature, the rhythm of sound, and the fluidity of movement. A strong motivation for continuous personal and professional development is complemented by excellent communication skills and a passion for problem-solving. Collaboration thrives in team environments, fostering creativity and innovation to achieve shared goals.
Overview
8
8
years of professional experience
Work History
Designer
The Reformation
Los Angeles, CA
04.2024 - Current
- Oversaw all cut and sew categories, including knit dresses, knit tops, knit bottoms, knit jumpsuits, tees, sweats, and graphic tees, to ensure quality and consistency.
- Led design projects from concept to completion, ensuring alignment with brand identity and sustainability values.
- Collaborated with cross-functional teams to develop innovative product designs that enhance customer engagement.
- Conducted market research to identify emerging trends, influencing design direction and product development strategies.
- Developed new knit fabrications with cross-functional teams to accommodate market trends within sustainability.
- Oversaw approval process for knit lab dips, focusing on new color and stripe developments.
Design Associate
The Reformation
Los Angeles, CA
10.2022 - Current
- Developed innovative design concepts aligning with brand aesthetics and sustainability goals.
- Collaborated with cross-functional teams to refine product designs and enhance usability.
- Conducted market research to identify trends, informing design direction and strategy.
- Created detailed technical specifications for production, ensuring accuracy and feasibility.
Design Assistant
The Reformation
Los Angeles, CA
06.2021 - Current
- Assisted in developing design concepts for seasonal collections, ensuring alignment with brand aesthetics. (Across all categories)
- Collaborated with cross-functional teams to streamline design processes and improve workflow efficiency.
- Conducted seasonal research and collection mood boards.
- Created hand sketches weekly for new developments.
- Organized and update all design related boards for weekly meetings including other administrative work.
Freelance Designer
Local European
Los Angeles, CA
03.2021 - 06.2021
- Developed innovative concepts and color palettes for monthly product deliveries.
- Conducted research on current trends to inform design strategies.
- Oversaw design processes and fittings to enhance product quality through detailed comments and feedback.
- Led the creation of comprehensive tech packs for overseas development initiatives. Oversaw the sketching and draping processes to drive innovation in new product lines.
Freelance Design Assistant
RHODE
Los Angeles, CA
10.2020 - 11.2020
- Translate hand sketches into CAD.
- Fill AI sketches with color and print options.
- Create color options for prints and patterns.
Assistant Designer
STAUD INC,
Los Angeles, CA
08.2018 - 04.2020
- Conducted comprehensive seasonal research and curated mood boards to enhance creative projects.
- Converted hand sketches into digital format using Adobe Illustrator, incorporating color swatches and prints.
- Facilitated selection of color options for project execution.
- Assisted in the creation of technical packages and BOM.
- Assisted in fittings by documenting details and capturing images for international projects.
- Developed basic prints and patterns to enhance design offerings.
Education
Bachelor of Arts - Fashion Design
Otis College Of Art And Design
Los Angeles, CA05.2018
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Microsoft Word
- Microsoft Excel
- PLM
Languages
Korean
Native or Bilingual
Timeline
Designer
The Reformation
04.2024 - Current
Design Associate
The Reformation
10.2022 - Current
Design Assistant
The Reformation
06.2021 - Current
Freelance Designer
Local European
03.2021 - 06.2021
Freelance Design Assistant
RHODE
10.2020 - 11.2020
Assistant Designer
STAUD INC,
08.2018 - 04.2020
Bachelor of Arts - Fashion Design
Otis College Of Art And Design