Hailey Barton

• Actively assisted in yearly Marketing Communications planning process to generate strategic marketing plans in adherence to current strategic directions.
• Worked closely with Industry and Product Managers to map out strategic campaigns with clear objectives, including ties to Sales Account Planning.
• Maintained Product Launch schedule in accordance to Marketing Communications Plan.
• Developed and implemented targeted e-mail marketing campaigns with various objectives, including brand awareness, reactivation of customers, creation of new contacts and lead generation.
• Developed yearly advertising and press media plan, coordinating with vendors to ensure timely advertising year-round and press releases (2x monthly).
• Consistently consulted with Google Ads agency to develop Paid Search campaigns in alignment with strategic directions.
• Assisted in leading Technology Symposium events alongside the Marketing team, including promotion of event, registration duties, facilitating PTU tours and lead generation.
• Collaborated with Sales and Channel Partners in alignment with ongoing campaigns and marketing communications activities.
• Worked closely with SDRs, Sales and Channel Partners to ensure the timely follow-up of warm leads in SalesForce.
• Tracked KPIs and completed full analytics of digital campaigns, adjusting tactics as needed to achieve goals.
• Managed and tracked expenses of marketing budget for advertising and press, and paid search activities, making strategic adjustments as needed.
• Launched the New Brand and Communication Approach to the organization, including taking the lead of E-mail Channel Manager for upcoming global campaign: Yield in Life Sciences.

Leadership experience:

• Ongoing - Senior member of Marketing Communications team, naturally mentoring and leading team members through onboarding and ongoing activities based on experience.
• 2023 - Managed Marketing Communications Co-Op student, overseeing completion of projects, ensuring adherence to deadlines and fostering growth opportunities within the team.
• 2022-2023 - W.I.N. Committee: Led the W.I.N. Committee for Canada, facilitating several activities in support of our 2030 global targets. Notable accomplishments: Raising money for black-owned organizations through LinkedIn Learning challenges, facilitation of the Mentorship Program, onboarding guest speakers for the National Day for Truth & Reconciliation and Pride month and participation in the Advance: Women in Manufacturing Summit virtual event.
• 2022 - Led OneBPM day poster board group, facilitating the creation of poster and group presentations.
• 2019 - Spearheaded the implementation of Marketing Automation at Endress+Hauser Canada, paving the way for the evolution of campaigns and lead management.

• Wrote strategic social media plans for clients
• Community managed multiple feeds for multiple clients simultaneously
• Supervised and project managed two social media assistants
• Worked closely with clients to present strategies, metrics and address concerns
• Created & edited engaging social media content in various tones according to brand
• Posted, scheduled & maintained several online communities with minimal oversight (Facebook, Instagram, Google+, Twitter, LinkedIn, YouTube, Pinterest, Polyvore, Blogs, Etc.)
• Responded to customer comments, questions & complaints in a timely & appropriate manner
• Wrote, proofread & revised monthly blogs (written by myself and other writers)
• Attended weekly virtual meetings to discuss ongoing projects, results & next steps
• Completed administrative duties as needed (client calls, scheduling meetings, managing calendars & organizing workflow)

• Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
• Prepared social media posts and videos with eye for viral content strategies.
• Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
• Responsible for various copy-related projects (web, press, e-mails).
• Researched & conducted social-audits to develop social media recommendations.
• Created & organized information for social media strategy presentations.

• Lead brainstorming sessions with creative team to develop creative pieces
• Conducted status meetings to check on development of creative pieces
• Participated in approval process of finished projects
• Oversaw revisions & made suggestions for improvement