Haif Ali
Los Angeles
Summary
Professional in client account management with proven ability to open and establish new accounts for financial institutions. Skilled in risk assessment, compliance, and client relationship building. Strong focus on team collaboration and achieving results. Reliable and adaptable to changing needs, with keen understanding of financial products, regulatory requirements, and customer service.
Overview
23
23
years of professional experience
Work History
Senior New Accounts
Poppy Bank
09.2024 - Current
- Manage and monitor a portfolio of SBA loans, ensuring timely and accurate servicing, reporting, and documentation. Serve as a point of contact for SBA loan clients, answering questions and providing guidance on loan servicing, forgiveness applications, and compliance requirements.
- Identify and report potential risks within the portfolio and work with the SBA team to develop risk mitigation strategies.
- Assisted in training new employees on company policies, procedures, and software systems related to new accounts.
- Provided prompt resolution of customer issues, demonstrating commitment to exceptional service standards. Presented new and additional products and services to existing customers.
Senior Personal Banker II /Assistant Branch Manager
Comerica Bank
08.2022 - 07.2024
- Assisted in developing and implementing branch sales goals, motivating team members to achieve targets and drive business growth.
- Boosted referral business by cultivating strong relationships with real estate agents, attorneys, and other key partners in the community. Maintained up-to-date knowledge of industry trends, continuously adapting strategies to stay ahead of market changes.
- Collaborated with branch team members to ensure seamless execution of daily operations and optimal customer experience.
- Optimized operational efficiency within the branch by implementing process improvements and updating internal procedures as needed. Ensuring updated /compliant procedures of Vault/Cash Counts, Account Opening Verifications, Audit Procedures, and all Branch Operations.
Senior Personal Banker
Citibank
11.2020 - 08.2022
- Assisted in developing and implementing branch sales goals, motivating team members to achieve targets and drive business growth. Enhanced customer satisfaction by providing personalized banking solutions and prompt service.
- Work with business credit requests less than $250K, recognize/refer larger lending opportunities and cross sell treasury and related small business products. Partner with CitiGold in discovering potential deposit/investments with over $250k.
- Exceeding sales goals of credit cards, personal/business loans, Merchant Services, and partner referral services.
- Build referral business opportunities through Centers of Influence (COIs), networking, and management of portfolio/book of business.
- Manages assigned customers and proactively meets with them, both in person and over the phone, to build lasting relationships, discover financial needs, and tailor product and service recommendations.
Mortgage Loan Officer
Home Mortgage Alliance
01.2020 - 01.2021
- Identify, develop and maintain a quality network of business relationships. Originate and generate new mortgage loans. Communicated with clients, processing teams and other third parties to achieve prompt loan closings.
- Advise and educate customers on home-buying or refinance processes. Recommend loan solutions to customers to improve their overall financial position
- Assist applicants through the loan application process including reviewing disclosures and loan documents. Followed up with clients on missing loan documents, providing guidance on best way to complete application process.
- Developed extensive network of referral partners to source new mortgage loan opportunities.
- Analyzed loan applications and credit reports to determine loan eligibility and risk level.
Account Executive
Clear Capital & Realty
05.2016 - 12.2020
- Locating and negotiating investment residential/commercial inventory, assigning contracts, marketing properties Hard Money Financing fix n flip rebuilds, development projects, cash out loan structuring.
- Creating advertisements and reaching out to build business relationships with Realtors, Contractors, Investors, and potential sellers to provide financing products such as Commercial Lending, Hard Money, Investor Financing, Equity term Loans/Lines of Credit, Lease options, and property acquisition sales
- Business development, market research, discovering vacant, distressed, and off market properties using various COI networks of Realtors, Title Agents, Developer/Contractors, and various online portals.
Business Banking Specialist
Wells Fargo, NA
07.2011 - 04.2016
- Providing Complete Banking Needs; New Banking Accounts and support, Business Lines of Credit, Business Loans, Company Cards, and Equipment up to $250k Cold calling,
- Networking Events, Social Business Portals, referral and client book of business retention B2B prospect canvassing Managing partner service relationships of various internal departments such as Business Development/SBA/Commercial Mortgage, Practice Finance (up to $5mm) Merchant Services, Payroll & Insurance.
- Initiated and cultivated a robust network of local business owners and companies, leveraging these connections to identify and secure high-value business lending opportunities.
- Developed long-lasting relationships with clients, resulting in repeat business and positive referrals.
- Provided leadership and direction to grow team portfolio and increase revenue.
Mortgage Loan Officer
Great Western Bank
08.2007 - 10.2010
- Understand and comply with current requirements of applicable federal and state laws and regulations Maintain in-depth knowledge of available loan programs including FHA, VA, Conventional, ARM, Jumbo, etc.
- Successfully structure loans for fulfillment partners to underwrite, process, and fund Establish and build relationships with customers and partners such as real estate agents, title, etc Heavy inbound/outbound cold call center traffic, client retention, customer service, and loan processing.
- Communicated with clients, processing teams and other third parties to achieve prompt loan closings.
- Analyzed loan applications and credit reports to determine loan eligibility and risk level.
- Negotiated loan terms and conditions with customers to secure best deal.
Marketing Manager
Coldwell Banker
07.2006 - 07.2007
- Making marketing material, design concepts, print and digital ad placement, Agent Farming, Title data analysis, digital creating of marketing systems i.e Adobe Photoshop, Sketch, Illustrator, Real Estate Photography, Web Imaging.
- Host group training sessions on our sales production tools, media best practices, personal branding, listing marketing Support Managing Broker as needed with potential recruits and showcasing the company value.
- Regional Marketing to support and promote regional marketing events, weekly open houses, property and agent profile marketing.
Finance & Accounting Audit Supervisor
United Parcel Service (UPS)
04.2002 - 06.2006
- Manage a team of 25 employees to conduct weight and size packaging audits in order to compile reports and evidence that work in correspondence to Business Development and Loss Prevention Finance and Accounting Specialist.
- Account Auditor, Shipping Compliance, Unit Tracking, Logistics, employee training retention and payroll timecard scheduling.
- Analyzes customer needs, prepares bids, and presents UPS services Focuses on retaining and penetrating active clients in portfolio Completes maintenance, problem resolution, and sales management of client portfolio.
- Reviewed audited financial, operational and regulatory compliance deficiencies and conducted follow-ups.
- Mentored junior auditors, providing guidance and feedback for professional growth and development.
- Reduced audit timeframes with efficient planning and execution of audit procedures.
Education
No Degree - Business Administration And Management
California State University, Northridge
Northridge, CAAssociate of Science - Business Administration
Los Angeles Valley College
Van Nuys, CA05-2003
Skills
- Compliance monitoring
- Sales proficiency
- Loan processing
- Cross-selling products
- Banking regulations
- Credit assessment
- Portfolio management
- Banking operations
- Audit preparation
- Business Relationship Management
Timeline
Senior New Accounts
Poppy Bank
09.2024 - Current
Senior Personal Banker II /Assistant Branch Manager
Comerica Bank
08.2022 - 07.2024
Senior Personal Banker
Citibank
11.2020 - 08.2022
Mortgage Loan Officer
Home Mortgage Alliance
01.2020 - 01.2021
Account Executive
Clear Capital & Realty
05.2016 - 12.2020
Business Banking Specialist
Wells Fargo, NA
07.2011 - 04.2016
Mortgage Loan Officer
Great Western Bank
08.2007 - 10.2010
Marketing Manager
Coldwell Banker
07.2006 - 07.2007
Finance & Accounting Audit Supervisor
United Parcel Service (UPS)
04.2002 - 06.2006
No Degree - Business Administration And Management
California State University, Northridge
Associate of Science - Business Administration
Los Angeles Valley College
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