Hafsa Barsha
Marketing Specialist
Summary
As a marketing professional with a passion for storytelling and community engagement, I bring creative flair and strategic thinking to every project I take on with hands-on experience in digital campaigns, content creation, and brand development.
Overview
3
3
Languages
Work History
Tenant Support Worker
ASK Wellness Society
- Closely work with tenants to maintain and develop greater independence and stability with the goal of healthier more independent living agreement.
- Provides support, assistance, and basic skill training to high risk adults in order to establish and maintain as independent and stable living situation as possible within the community.
Marketing Team Lead
KMK Living Inc.
- Assess business opportunities and develop strategies to attract venture capital.
- Oversee social media accounts (Instagram, Facebook, TikTok, etc.) with engaging content.
- Manage website updates, SEO, and email marketing campaigns.
- Explore local partnerships, sponsorships, and offline promotions.
- Manage a small team of marketers, designers, and interns.
- As a marketing professional with a passion for storytelling and community engagement, I bring creative flair and strategic thinking to every project I take on with hands-on experience in digital campaigns, content creation, and brand development.
Public Relations Manager
Graviton Initiatives
- Developed innovative marketing and PR strategies.
- Coordinated and managed sponsorships and sponsorship activation.
- Managed internal, external, and crisis communications.
Head of Events
Kanvas Events
- Collaborated with cross-functional teams for successful event planning, coordination, and execution.
- Ensured compliance with local regulations and safety guidelines, providing a secure environment for all event participants.
- Enhanced brand visibility through targeted social media campaigns before, during, and after events.
- Managed event logistics for seamless execution, resulting in positive attendee feedback and return clients.
Education
BBA - Marketing
04-2025
Skills
Brand management
Certificates
- SEO Foundations - Linkdln
- Generative AI for Digital Marketers - Linkdln
- Social Media Marketing Certification - Hootsuite
- Market Research & Consumer Behaviour - Coursera
- Digital Marketing - Udemy
- WHMIS - Canadian Centre for Occupational Health & Safety
- Verbal Intervention Training - Crisis Prevention Institute (CPI)
- Indigenous Awareness - British Columbia Institute of Technology
- Violence Prevention - Provincial Health Services Authority
- Emergency First Aid & CPR/AED - Canadian Red Cross
- First Aid for Opioid Poisoning Emergencies - Canadian Red Cross
Timeline
Tenant Support Worker - ASK Wellness Society
Marketing Team Lead - KMK Living Inc.
Public Relations Manager - Graviton Initiatives
Head of Events - Kanvas Events
Thompson Rivers University - BBA, Marketing
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