GYULA GABOR TOTH

Founder of a creative agency aimed at developing effective communication solutions for complex sustainability and humanitarian problems (website: https://bee.co.hu/)

• Spearheading communication initiatives for international organizations and NGOs, to best address client’s communication needs and challenges, from communication planning and strategies to the development of innovative outputs
• Simplifying complex humanitarian and environmental narratives into engaging outputs such as videos (animation, interview, etc.), online-reports, websites, podcasts, social media campaigns, toolkits, and training materials to create impact
• Orchestrating a multidisciplinary team for humanitarian communication projects, including designers, videographers, photographers, web developers, animators, and technical experts to create uniquely creative products
• Effectively directed comprehensive communication campaigns from research to final delivery (collaborating with different team members, conducting interviews with international actors, copywriting, guiding the creative process etc.)
• Collaborating with global humanitarian and environmental organizations, including international institutions (WHO, IFRC, IISD, IDRC, UNESCO), and other research and civil organizations in North America, Europe, and Africa

Steered the overarching communications strategy and developing content for one of the largest environmental NGOs in Central Europe (Website: www.energiaklub.hu/en)

• In close collaboration with the CEO, developed and implemented a comprehensive communication strategy, playing a key role in the organization's re-branding and strategic messaging initiatives
• Managed comprehensive communications and public relations efforts, including managing the website, newsletters, press releases, and annual reports and dealt directly with the media
• Directed multiple EU-funded campaigns for renewable energy initiatives, including SunCrown Championship and Biomass League, leading outreach for Hungarian municipalities
• Advocated for environmental issues at international forums
• Offered strategic direction to enhance team collaboration and campaign impact

• Company Overview: Led the creative direction of an independent advertising agency
• Managed the creative team, comprised of designers and operators, coordinating and overseeing projects to ensure excellent results for clients
• Developed new concepts and ideas for clients, working closely with account managers
• Developed communication and marketing strategies, including B2B, B2C, direct marketing and merchandising materials
• Reported directly to the CEO, advising on organizational strategy and communication planning
• Led the creative direction of an independent advertising agency

• Company Overview: Creative copywriter in a multinational advertising agency
• Worked with the creative team on the development of public and business marketing concepts for clients
• Copywriting, including for print, TV, and radio advertisement scripts
• Creative copywriter in a multinational advertising agency