gwen lauridson

Strategic seller who can connect the Interface story and products to customers, find creative solutions, and work collaboratively with a dynamic sales team.

As the Northern California Account Executive I build advocacy for Interface and nora by Interface rubber flooring systems with A&D, end users & dealers/flooring contractors, to grow key market segments, which include but are not limited to healthcare, education, and industry (biotech, pharmaceuticals, etc.). Finding and capitalizing project opportunities and build, sustain, and grow annuity accounts to drive year-over-year sales growth in the Northern California and Northern Nevada territory.

Essential duties:

• Work and collaborate in a team environment to grow Interface business across all key market segments and product lines
• Develop new and grow existing relationships to drive specifications with established assigned key end users and A&D firms and develop business with other high potential end users and A&D firms
• Learn the nora by Interface sales process for each of the key market segments.
• Learn nora by Interface flooring systems and their value and practical use within the key market segments.
• Learn and leverage nora by Interface pricing strategy.
• Build designer and user advocacy for nora by Interface rubber as well as the entire portfolio of Interface products within the key market segments.
• Work with regional counterparts and territory teammates to identify and close cross-selling opportunities.
• Lead and collaborate with teammates on negotiations.
• Identify and remove barriers to closing the sale.
• Identify, develop, and bring to order project opportunities using the influence of A&D firms, end users and dealer contacts.
• Leverage sales support resources provided: Regional Sales Directors, Key Account Directors (Regional, Healthcare, Industry), Global Account Directors, Sales Support Coordinators, Technical and Maintenance specialists, and other internal functional support teams.
• Grow the number of specifications year over year within the key market segments.
• Build and sustain a smart dealer environment within the territory supported by Regional Sales Director and other sales supports.
• Execute the following administrative related duties in a timely manner, as per Regional Sales Director, Area Vice President, and Human Resources:Provide accurate and timely sales reports and forecasts
  Manage all expenses within budget set and submit expense reports.
  Leverage Salesforce CRM to manage business activities and maximize efficiency.