Gursimran Kaur

Highly organized and results-driven Marketing Coordinator with expertise in developing strategic campaigns and creating engaging content. Skilled in project coordination, social media management, and cross-functional collaboration to achieve business objectives.

Jashn-e-Diwali | Riwaayat Collective

• Planned and executed a large-scale cultural event celebrating Diwali, drawing over 150 attendees and showcasing Indian heritage through live performances, workshops, and a curated vendor marketplace.
• Partnered with 7 local vendors, artists, and sponsors, generating revenue of $2,700 and fostering community engagement through immersive cultural experiences.
• Designed and implemented a comprehensive marketing campaign, achieving 27,600 impressions and boosting event visibility in the Greater Toronto Area.
• Managed all aspects of event coordination, including a $2,000 budget, venue logistics, and a volunteer team, ensuring seamless execution and attendee satisfaction.

Aught to be Drag | For The Night Entertainment 

• Spearheaded a team of 8, ensuring seamless execution of a high-profile fundraising event and collaboration among cross-functional teams and internal and external stakeholders.
• Managed ATBD Instagram and Facebook accounts, achieving 1,200 followers and engagement of 19,000 accounts.
• Managed and updated a comprehensive sponsorship event calendar for Aught to be Drag, resulting in improved organization and timely coordination with 10+ external partners and potential sponsors.
• Achieved ticket sales of 120 guests, surpassing the initial target by 20% and raising more than $4,000 revenue for the AIDS Committee of Toronto.

• Event Staff- 5 to Watch Business Awards
• Booth Operating Crew -Ontario College Fair, with attendance of 17000 individuals.
• Entry Staff- George Brown Open House

• Inbound Marketing, HubSpot Academy
• Google Analytics, Analytics Academy by Google