Gursimran Kaur

• Currently managing a portfolio of $25M in annual revenue
• Won 2 key strategic deals in new product areas increasing the account revenue by 30% over the last 12 months
• Create a detailed account plan with definite data driven insights for each product area to help identify opportunities for growth - Realign on a quarterly basis
• Develop effective GTM strategies with the MarTech team to maintain a strong pipeline of prospects with forecasted revenue (3X of yearly target)
• Responsible for managing existing C suite level relationships and building new trusted connections across business, procurement and vendor management stakeholders
• Work closely with cross functional teams to build the right solution/value proposition aligned with the client's business challenges and goals to scale operations and qualify for upcoming opportunities and drive business growth
• Lead end-to-end cycle for all incoming RFI/RFQ/RFP's
• Ensure proactive reporting/dashboarding and conduct regular delivery reviews to prevent cost and schedule overruns for existing engagements and ensure 0% deviation against service levels
• Negotiate terms of contract including renewals

• End to end Account Management for a California based global tech giant
• Successfully grew the portfolio from $12Mln to $18M in annual revenue within 6 months focusing on Digital Business Operation solutions and successful service delivery

• End to end client relationship management including onboarding, engagement, escalation and account expansion
• Managing a portfolio of $7M in annual revenue across service lines that include Ad operations, quality assurance and data operations for one of the largest global players in the hi-tech industry
• Successfully gathered insights bringing in the voice of the customer to drive & deploy multiple transformation/innovation strategies as a value add to program delivery
• Set up a strong governance and reporting mechanism to monitor all critical & contractual KPI's and periodically assess delivery performance against key process checkpoints
• Successfully maintained a NPS score of 4.4 on a scale of 5 across all engagements

Leading digital GTM strategy for 3 critical verticals contributing 20% to the overall business

• Grew MoM user base by 5%
• Grew per transaction value by 9% (across all 3 verticals) by successfully creating and optimizing campaigns to control user incentives

• Leading a team of 9 (PAN India) to drive offline and digital GTM strategy
• Achieved 100% revenue targets across all metrics MoM in the last 2 quarters & contributed to the organization as Senior Marketing Manager - South & East India with focus on customer acquisition from February, 2016 to March, 2017
• Increased brand awareness by developing and implementing strategic marketing campaigns
• Boosted lead generation with compelling content creation and targeted email campaigns
• Improved customer engagement through the execution of creative social media initiatives
• Managed successful product promotions, collaborating with internal departments and external partners
• Streamlined marketing operations through effective project management practices and team coordination

• Developed GTM strategy to engage with key accounts focusing on Ad Sales revenue growth
• Developed & optimized campaigns to help the client achieve the campaign goals while maintaining a 4+ NPS score
• Conferred with department heads or staff to discuss contracts & advertising media selection on the platform
• End to end client lifecycle management

• Product trained on Ad Manager
• End to end ownership of transformational initiatives in an Ad Operations engagement to bring operational efficiencies and achieve service levels that include FCR, TTR, TAT, CSAT, Quality
• Developed and successfully implemented a new operational workflow resulting in 12% increase in program level quality scores
• Conceptualized and successfully implemented the knowledge management and training support functions with defined KPI's