Gurpreet Kaur

• Developed and managed a plan budget of $500K across digital and offline channels, ensuring alignment with organizational priorities and achieving measurable outcomes
• Led Sales and Channel Enablement initiatives to increase revenue through channel partners and internal sales teams
• Facilitated cross-functional collaboration between internal service providers, external vendors, and C-Level executives to launch new products and services
• Designed and executed global webinars and marketing campaigns to enhance partner engagement and product visibility

Key Achievements

• Increased partner revenue by 15% year-over-year through targeted enablement programs
• Streamlined the reporting framework for marketing initiatives, improving efficiency by 20%

• Managed a $1.5M Partner Investment Fund to drive revenue growth for Pega products in collaboration with EY and AWS
• Spearheaded the development of global marketing strategies and KPIs for strategic partnerships, ensuring consistent performance monitoring
• Launched innovative programs and product campaigns to expand market reach and enhance partner engagement
• Coordinated cross-departmental efforts to create compelling content and execute multi-channel marketing campaigns

Key Achievements

• Increased partner-sourced revenue by 20% through effective joint go-to-market strategies
• Successfully implemented a global partner marketing framework adopted across regional markets

• Oversaw a $3M+ annual marketing budget, establishing goals that drove lead generation and pipeline growth
• Directed the end-to-end migration of the Content Management System (CMS) from Sitecore to WordPress, enhancing platform usability and functionality

Key Achievements

• Achieved a 48% increase in lead generation through optimized digital strategies
• Reduced website downtime during the CMS migration process, ensuring uninterrupted user experience

• Spearheaded comprehensive partner marketing programs, driving improvements in partner engagement and satisfaction over a decade
• Defined and implemented customer experience success metrics, aligning marketing strategies to organizational objectives and enhancing partner readiness
• Collaborated with cross-functional teams to develop and execute high-impact product initiatives and marketing campaigns
• Activated and optimized social media marketing strategies for IBM’s hardware division in France, fostering greater audience engagement and reach

Key Achievements

• Increased partner engagement metrics by 25% through targeted communication strategies and partner enablement programs
• Delivered training programs to over 200 partners, significantly enhancing their product knowledge and sales capabilities
• Grew social media reach by 40% through innovative campaign designs, leading to a 30% increase in website traffic within the first year
• Successfully led marketing initiatives that elevated IBM’s brand presence and drove measurable business outcomes across multiple regions

• Delivered high-quality French-English translation services for French clients, including Credit Agricole and Finaref, ensuring accuracy and cultural relevance
• Managed service delivery for key accounts, acting as the primary liaison between the organization and French-speaking clients
• Developed and implemented account-based marketing strategies tailored to the needs of French financial institutions
• Partnered with internal teams to create multilingual documentation and streamline communication with stakeholders

Key Achievements

• Facilitated seamless communication and collaboration with French-speaking clients, contributing to a 15% increase in client satisfaction metrics
• Successfully translated complex technical documents, enhancing accessibility for French stakeholders
• Played a pivotal role in securing long-term contracts with major French clients by delivering exceptional service and support