Gurpreet Kaur
Surrey,BC
Summary
Accomplished Digital Marketing Executive with 8-year background developing and managing online marketing campaigns, brand imaging and website development. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities. Proficient in google analytics, webmaster, semrush, ahrefs and many more tools.
Overview
7
7
years of professional experience
Work History
Warehouse Associate
KS Labour Pvt Ltd
Surrey, BC
02.2022 - Current
- Worked safely around moving machinery.
- Prepared orders for shipment by systematically picking, packing and labeling merchandise.
- Inspected incoming and outgoing shipments to verify accuracy and prevent errors.
- Cleaned and maintained warehouse in compliance with OSHA safety standards.
- Performed inventory control, such as counting and stocking merchandise.
- Checked packages and merchandise for damage and notified vendors.
- Labeled and accurately moved customer orders to meet shipment timetables and minimize errors.
- Operated PC and RF-based computer systems for inventory management.
Digital Marketing Executive
Webguruz technologies Pvt Ltd
Mohali, Punjab, India
06.2019 - 08.2021
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 40%.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed insights on marketing campaigns to assess performance against goals.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
Sr. SEO Executive
MultiChannel Creative
Goraya, Punjab, India
09.2015 - 05.2019
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Completed keyword research to target clients based on keyword targeting.
- Utilized search engine optimization and emphasized importance of link building.
- Conducted in-depth research and analyses to create company online marketing strategies.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Researched and monitored social media campaigns and e-marketing campaign results.
- Researched content publications and worked closely with public relations staff to develop outreach campaigns.
- Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
- Built, implemented and updated effective SEO strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Education
MBA - Business Administration
University Canada West
Vancouver, BC06.2023
Bachelor of Science - Computer Applications Development
Lovely Professional University
Punjab, India09.2013
Skills
Market Trend Analysis
- Google AdWords
- Lead Generation Campaigns
- Google Analytics
- Website Updates
- SEM Strategy Development
- Content Curation
- Reputation Management
- Developing Targeted Leads
- Google Webmaster Tools
- Link Building
- SEO Strategy and Execution
- Brand Development
Timeline
Warehouse Associate
KS Labour Pvt Ltd
02.2022 - Current
Digital Marketing Executive
Webguruz technologies Pvt Ltd
06.2019 - 08.2021
Sr. SEO Executive
MultiChannel Creative
09.2015 - 05.2019
MBA - Business Administration
University Canada West
Bachelor of Science - Computer Applications Development
Lovely Professional University
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