Gurmehar Sachdeva

• Procured 3-5event vendors and entertainment options per event in the Greater Toronto Area through relentless cold calling and email outreach.
• Edited and launched email marketing campaigns using HubSpot, boosting the registrations for upcoming events by 10%.
• Created appealing content for Instagram and the company website using Adobe Premiere Pro and Canva, collaborating with 2 senior employees to improve social media engagement rates by over 50%.
• Tracked and analyzed social media analytics to identify top-performing posts and refine strategy, contributing to achieving organizational goals for event registrations.

• Researched email marketing metrics and best practices to deliver 5 evidence-based recommendations for improving open and click rates, and 4 strategies to increase intranet website traffic, enhancing communication effectiveness.
• Conducted interviews with 15 senior leaders at a global conference using open-ended questions to capture alignment with the brand strategy, creating a sizzle reel that reinforced leadership buy-in.
• Edited two key department videos—a brand strategy video and a holiday video—using Adobe Premiere Pro to engage employees and earn recognition from the Chief Audit Executive, Senior Manager, and Director of Communication.
• Designed visually appealing pre-show and post-show PowerPoint decks grounded in graphic design principles, increasing employee awareness of upcoming events and updates.
• Updated and promoted news, announcements, and events on the floor’s Command Centre, driving a 15% increase in event participation and earning praise from event organizers for impactful communications.
• Audited onboarding guides and tested internal emails to ensure accessibility and responsiveness, improving the quality and usability of communication assets.
• Guided 10 students during Take Our Kids to Work Day by conducting tours, facilitating workshop participation, and answering career-related questions, fostering engagement through strong communication skills.

● Coordinated the university personal training program by assessing the needs of 20+ new clients and pairing them with suitable trainers to achieve maximum client satisfaction.

● Provided facility tours and consultations to promote service offerings, resulting in a 30%conversion rate of consultations into clients.

● Designed and delivered a "Programming For Resistance Training" seminar, leveraging strong research and presentation skills to educate a cohort of 15personal trainers, with 80% reporting acquiring new and valuable knowledge.

● Created engaging social media content, including trainer-led workouts and challenges, using Adobe Premiere Pro to promote service offerings and team culture, gathering over 165K views.

• Prepared and executed marketing plans, driving a sales increase of over 35 percent.
• Managed Google Ad Campaigns and Facebook Ads, resulting in a 50 percent boost in leads.
• Developed and updated business website using WordPress, effectively conveying services and events.
• Authored monthly blogs for website SEO enhancement, improving search engine visibility and brand image.
• Designed and launched bi-weekly email newsletter campaigns through Mailchimp, continually strengthening brand awareness and lead conversion.