Summary
Overview
Work History
Education
Skills
Certification
Software on Tips
Accomplishments
Languages
Websites
Affiliations
Timeline
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Gurkiran Kaur

Gurkiran Kaur

Brampton,ON

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Manager

einsured.ca
Toronto, Ontario
08.2023 - Current
  • Developed and implemented marketing plans for new products.
  • Conducted customer research to gain insights into consumer behavior.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Managed social media accounts and campaigns.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Oversaw the company's marketing budget.
  • Developed and implemented SEO strategies to increase organic search engine rankings.
  • Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities.
  • Prospected potential customers by cold calling businesses and individuals to introduce products and services.
  • Managed paid advertising campaigns across various platforms such as Google Ads and Facebook Ads Manager.

Marketing Specialist

Business ITHub
Brsmpton, Ontario
01.2022 - 07.2023
  • Responsible for leading successful marketing tasks, executing innovative campaigns, and managing a number of marketing strategies
  • Conducted market research to drive business growth
  • Developed and maintained digital content for websites and social media platforms
  • Collaborated with cross-functional teams to design and implement marketing strategies
  • Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
  • Researched and identified new keywords for content creation that improved web traffic.
  • Organized, managed, and monitored multiple concurrent design projects.
  • Developed and maintained a design strategy that aligned with the company's overall goals.

Education

Business Marketing & Digital E-commerce - Business Administration

Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON
04-2021

High School - Commerce

Jesus Saviours
01-2019

Skills

  • UX/UI design
  • Website development
  • Social media management
  • Content creation
  • Sales forecasting
  • Data Analytics
  • Social Media Marketing
  • SEO Optimization
  • Creative Direction
  • KPI Tracking
  • Marketing campaigns
  • Brand Promotion
  • Web content branding

Certification

  • Designing Certificate - Coursera/Google
  • Meta Ads Mastery Course - SWRA
  • Advanced SEO Mastery Course - Umar Tazkeer Classes
  • LLQP: Life License Qualification Program

Software on Tips

Design: Canva, Figma, Adobe XD, Adobe Creative Suite

CRM: Salesforce, Autobot, Streak, FUB

Content: Grammarly, Google Trends, Anyword

Management: Google sheets/docs/drive, dropbox, Excel/PPT

SEO: GTMetrix, Yoast, Google Search Console, Semrush, DIIB

Social Media Management: Meta Ads, Zoho Social, Planner

Website Management: Wordpress, Dreamweaver

Accomplishments

  • 98.04% in High school and subject topper (Economics, Business studies, Social studies)

Languages

English
Full Professional
Hindi
Native/ Bilingual
Punjabi
Native/ Bilingual

Affiliations

  • Head Girl - High School

Timeline

Marketing Manager

einsured.ca
08.2023 - Current

Marketing Specialist

Business ITHub
01.2022 - 07.2023

Business Marketing & Digital E-commerce - Business Administration

Conestoga College Institute of Technology And Advanced Learning

High School - Commerce

Jesus Saviours

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Gurkiran Kaur